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Cassie Hutaff

Cassie Hutaff

Marketing Copywriter

Financial Independence Group

Charlotte, Other

I believe in living the story you want to tell. As a marketer, I enjoy unleashing a brand's story and bringing to life the qualities that make a product or service relate-able.

Message

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Local Levo Charlotte Leader

As the leader of Local Levo Charlotte, I’m here to create experiences that put the women of Charlotte in control of their career. Locally, I plan events that make it easy for them to grow and build connections and create a life they’re passionate about.

Snapshot
Top Moments As a Levo Leader
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#AskForMore at Davidson College

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UNCC Resume Builder Workshop

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#LevoYourLook at Dillard's

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Leadership In Action Workshop

“Things may come to those who wait, but only the things left by those who hustle.” – Abraham Lincoln
Skills
SEO Content Writing Marketing Campaign Development Editing Social Media Public Relations Event Planning Copy Editing Public Speaking Event Planning
Interests

Professional: Marketing, PR, Campaigns, Advertising, Creative Writing Personal: Traveling, Hiking, Yoga, Watching Sports, Wine Tasting and Food

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University of North Carolina at Charlotte

Bachelor's Degree, Communication- International PR

Proud Alum from UNCC! I was very active on campus with my sorority and several great organizations while also working as an Intramural Sports Supervisor and Soccer Coach.

Education

Financial Independence Group

Marketing Copy Writer

Creating marketing campaigns one story at a time.

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Mouse and Man Digital Marketing

Senior Account Specialist

While freelancing, I started working with the owner of Mouse and Man. Our partnership grew into helping him transform his SEO Marketing services into an innovative start-up focused on increasing local and national companies' digital awareness. I helped to train our production team, creating roles and processes all the while managing the PR and Web presence for an international company.

Career

Happy Feet Charlotte

Public Relations/ Marketing Director and Coach

Coaching Soccer is a huge passion of mine! I love getting the kids excited to learn new moves and be creative with the ball.
In this role, I created all marketing materials and developed the advertising strategy for the Charlotte program.

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Eric Mower + Associates

Public Relations Intern

Most Pivotal Moment:
As an Intern, I worked with the Marketing Manager in the Charlotte office to close a deal with a New Client. This included: intensive client research, competitor research, product and sales logistic research. I organized this research and presented it via PowerPoint. The PowerPoint was used to debrief the Marketing Team before meeting with the client.

After receiving the New Client, I worked with the Marketing Manager to develop creative-thinking Brand Workshops for members of the New Client's Company. This project allowed me to work with a Global Brand.

Career