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Cassandra Pisone

Cassandra Pisone

Social Media Marketing Coordinator

American Eagle Outfitters

Pittsburgh, PA

Social Media Coordinator at American Eagle Outfitters

Message

16

Followers

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Skills
Social Media Strategy
Interests

running, yoga, traveling, surfing, healthy living, cooking, blogging, fashion

Traveling the world for my blog!
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American Eagle Outfitters

Social Media Marketing Coordinator

• Build brand awareness and exposure through creating and executing seasonal strategic social media plans to achieve cross-functional business goals.
• Attend seasonal photo shoots to curate original content for social media channels including videos, photos, interviews, and stories behind the scenes.
• Write and send all communication to seasonal lifestyle photo shoot talent. Work with legal and photo shoot production team to secure all availability, travel, contracts, releases and waivers.
• Work with the Public Relations team to secure talent for kickoff events. Coordinate travel, accommodations and payment for talent.
• Attend PR kick off events, relevant concerts and events to provide live coverage via social media channels.
• Cross-functional lead with business partners to achieve high-level company plans and marketing goals. Collaborate with the creative brand team, legal, merchants, and designers, on a daily basis.
• Create original, engaging content for all the brand’s social media channels. Managing editor and head writer of the American Eagle Outfitters blog.
• Responsible for vetting all new vendors and social media platforms for the digital team.
• Educate home office and field associates in social media and upcoming projects.
• Lead educator on social media for intern classes and internal-facing instructional videos.
• Create marketing cadence for high-level projects such as our seasonal casting platform, Project Live Your Life and all other digital and web experiences and initiatives.
• Responsible for weekly & monthly reporting through Adobe Omniture, Salesforce Marketing Cloud, Facebook Insights, Wordpress Jetpack & Hitwise Reporting. Create weekly competitor engagement document for high-level executives.
• Work to find bloggers and key influencers to promote the brand with key category items and trends. Secure and send product to bloggers and influencers.
• Developed American Eagle’s presence and strategy for Instagram, the AEO blog & Pinterest.

Career

American Eagle Outfitters

Visual Lab Associate

• Worked in a fast-paced environment. Led new associates in learning processes and visual standards. Worked in collaboration with marketing, merchandising, and creative teams to set and finalize visual merchandising plans for US & Canadian stores. Did inter-store transfers, sample extractions, and processing of new merchandise.

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Career
Career medium 01

Girls on the Run of Monongalia County

Coach

Mentored/coached 15 girls ages 7-11 throughout two semesters. Incorporated training for a 5K run (3.1 miles) with lessons on self-esteem, healthy living, and life skills development based on national training materials.

Career

West Virginia University

Bachelor of Science in Business Administration, Marketing

Lingnan University

International Business