Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Cassandra Pisone

Cassandra Pisone

Social Media Marketing Coordinator

American Eagle Outfitters

Pittsburgh, PA

Social Media Coordinator at American Eagle Outfitters




Social Media Strategy

running, yoga, traveling, surfing, healthy living, cooking, blogging, fashion

Traveling the world for my blog!
Career medium 05

American Eagle Outfitters

Social Media Marketing Coordinator

• Build brand awareness and exposure through creating and executing seasonal strategic social media plans to achieve cross-functional business goals.
• Attend seasonal photo shoots to curate original content for social media channels including videos, photos, interviews, and stories behind the scenes.
• Write and send all communication to seasonal lifestyle photo shoot talent. Work with legal and photo shoot production team to secure all availability, travel, contracts, releases and waivers.
• Work with the Public Relations team to secure talent for kickoff events. Coordinate travel, accommodations and payment for talent.
• Attend PR kick off events, relevant concerts and events to provide live coverage via social media channels.
• Cross-functional lead with business partners to achieve high-level company plans and marketing goals. Collaborate with the creative brand team, legal, merchants, and designers, on a daily basis.
• Create original, engaging content for all the brand’s social media channels. Managing editor and head writer of the American Eagle Outfitters blog.
• Responsible for vetting all new vendors and social media platforms for the digital team.
• Educate home office and field associates in social media and upcoming projects.
• Lead educator on social media for intern classes and internal-facing instructional videos.
• Create marketing cadence for high-level projects such as our seasonal casting platform, Project Live Your Life and all other digital and web experiences and initiatives.
• Responsible for weekly & monthly reporting through Adobe Omniture, Salesforce Marketing Cloud, Facebook Insights, Wordpress Jetpack & Hitwise Reporting. Create weekly competitor engagement document for high-level executives.
• Work to find bloggers and key influencers to promote the brand with key category items and trends. Secure and send product to bloggers and influencers.
• Developed American Eagle’s presence and strategy for Instagram, the AEO blog & Pinterest.


American Eagle Outfitters

Visual Lab Associate

• Worked in a fast-paced environment. Led new associates in learning processes and visual standards. Worked in collaboration with marketing, merchandising, and creative teams to set and finalize visual merchandising plans for US & Canadian stores. Did inter-store transfers, sample extractions, and processing of new merchandise.

Career medium 06
Career medium 01

Girls on the Run of Monongalia County


Mentored/coached 15 girls ages 7-11 throughout two semesters. Incorporated training for a 5K run (3.1 miles) with lessons on self-esteem, healthy living, and life skills development based on national training materials.


West Virginia University

Bachelor of Science in Business Administration, Marketing

Lingnan University

International Business