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Casey Waltz

Casey Waltz

Social Media Content Strategist

BlackRock

New York, NY

Message

89

Followers

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"In every difficulty lies opportunity" Albert Einstein
Interests

Technology, branding, business, finance, social media, start-ups, emerging markets, video editing, women's leadership, social entrepreneurship, consumer goods, media.

I have a few dream jobs...but running my own for-profit social venture is one.

BlackRock

Social Media Associate

YMEE

Social Media Manager - Qardio, Inc.

Managing social media channels, influencer engagement and content creation for new healthcare tech startup Qardio, which recently launched at CES CEWeek in NYC. Qardio provides actionable insights into cardiovascular health and prevention through elegant wearable devices for everyday use: QardioArm and QardioCore. Qardio will begin selling in the US after receiving FDA clearance.

Twitter: @GetQardio
https://www.facebook.com/qardio
http://www.getqardio.com/

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Career
Career medium 06

80,000 Hours

Social Media Consultant (pro-bono)

Provides early-stage social media counsel to University of Oxford startup 80,0000 Hours, an ethical career advisory promoting effective altruism. Leads online strategic planning and implementation in order to increase online engagement, brand awareness and community support.

Twitter: @80000Hours
https://www.facebook.com/80000Hours
http://80000hours.org/

Career

Media Cause

Microvolunteer - Marketing and Social Media Strategy

Providing social media insights and strategic planning counsel to social start-ups and non-profits around the world.

Career medium 04

Stern + Associates

Account Executive (Consultant)

Served as agency-wide consultant responsible for idea generation, brand audits, competitor media
research and social media strategy in areas of innovation, thought leadership, business and education.
• Clients included Harvard Business Review Press, Herman Miller, Nielsen, University of Phoenix.
• Media placements include FOX, Huffington Post, Monster.com, TheStreet, US News & World Report.

Career

Stern + Associates

Account Executive Consultant

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Women's Forum for the Economy and Society

Digital Communications Officer

• Managed all digital communications strategy for international audiences utilizing social networking tools to coincide with the Women’s Forum 2012 Global Meeting theme: "Wanted: 360° Growth."
• Managed official blog to offer unique, value-added content for online audiences to raise brand awareness and create a presence among digital influencers.
• Created online content (blog posts, videos, Skype interviews and podcasts) that cover economic growth, sustainability, entrepreneurship, Gen Y and women leadership, digital technologies, Chinese/African markets and post-recession growth models.
• Collaborated with French and International Public Relations teams to secure interviews and press coverage of C-suite business executives and other high profile speakers.
• Managed live coverage of the Women’s Forum October 2012 Global Meeting via Twitter and dedicated blog posts. Content included video interviews with global Business Executives, entrepreneurs, bloggers as well as guest content from corporate partners (i.e.: Renault-Nissan, PwC). Increased Klout score to 70 with over 1500 #wf12 mentions on Twitter.

Career

Le Bus Bilingue

English Teacher

Provided a fun and engaging learning environment for French nursery schoolers and elementary school students based off of Le Bus Bilingue's English teaching curriculum.

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Career

American University of Paris

Graduate Assistant

Mundo Illumination LLC

Manager, Marketing/Business Development

• Designed and implemented rebranding campaign of LED fixtures: launched new products each quarter with update of website pages on mundoillumination.com (Home, Product and News pages).
• Leveraged skills in Adobe Illustrator to create niche-marketing material based upon product market (ie: Retail, Hospitality) and monthly corporate newsletter sent to industrial clients.

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Career

6 Degrees PR

Consultant

Researched and analyzed online media positioning of non-profit healthcare organizations and their board members for pharmaceutical client.

BASF

Contractor, Corporate Communications

• Initiated, implemented and launched optimized customer-focused website, basf.com/usa for North American market: compiled marketing data from Marketing Communication managers, built dedicated matrix, coordinated with IT. Created video content; filmed ‘town hall’ meetings.
• Reported to Community and Site Manager: compiled results of survey for Community Kids program; compiled best practices, presented findings to Community Relations committee.
• Managed process of creating internal portal on Sustainable Development Communications initiatives: served as liaison between IT division and Manager of Sustainability Communications.
• Adapted Crisis Communications plan in the face of site-related incident, set up telephone hotline, created internal process.
• Coordinated with internal departments to redesign executive change management calendar in anticipation of upcoming corporate acquisition.

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Career

Various TV/Film Production Companies

Freelance Producer

NJN Publishing

Freelance Writer

MRM Princeton

Assistant Account Executive

Bristol-Myers Squibb, Princeton, New Jersey

Media Relations Intern

The Daily Targum

Editorial Assistant/Reporter

Rutgers University Television Network

Inside Rutgers Producer/Reporter

Supervised production team of 30 students to produce weekly public affairs show, Inside Rutgers airing on RU-tv.

ABC Channel 7

Production Intern

Production intern for consumer advocacy segment "7 On Your Side"

New Jersey Network

Production Intern

Assisted with production of "State of the Arts" an Emmy-award winning arts show featuring stories that range from in-depth profiles of world-renowned artists to visits with emerging dancers and musicians.
http://watch.njtvonline.org/program/state-of-the-arts/

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Career

American University of Paris

MA, Global Communications

University of Pennsylvania

Ethnography

Rutgers, The State University of New Jersey-New Brunswick

BA, Journalism & Media Studies; American Studies

Universita di Urbino

Study Abroad, Italian

Montgomery High School

HS Diploma, College Prep