Technology, branding, business, finance, social media, start-ups, emerging markets, video editing, women's leadership, social entrepreneurship, consumer goods, media.
Casey Waltz
Social Media Content Strategist
BlackRock
New York, NY
89
Followers
"In every difficulty lies opportunity" Albert Einstein
Interests
I have a few dream jobs...but running my own for-profit social venture is one.
BlackRock
Social Media Associate
September 2013 — Present
YMEE
Social Media Manager - Qardio, Inc.
June 2013 — Present
Managing social media channels, influencer engagement and content creation for new healthcare tech startup Qardio, which recently launched at CES CEWeek in NYC. Qardio provides actionable insights into cardiovascular health and prevention through elegant wearable devices for everyday use: QardioArm and QardioCore. Qardio will begin selling in the US after receiving FDA clearance.
Twitter: @GetQardio
https://www.facebook.com/qardio
http://www.getqardio.com/
Career
80,000 Hours
Social Media Consultant (pro-bono)
May 2013 — August 2013
Provides early-stage social media counsel to University of Oxford startup 80,0000 Hours, an ethical career advisory promoting effective altruism. Leads online strategic planning and implementation in order to increase online engagement, brand awareness and community support.
Twitter: @80000Hours
https://www.facebook.com/80000Hours
http://80000hours.org/
Career
Media Cause
Microvolunteer - Marketing and Social Media Strategy
April 2013 — June 2013
Providing social media insights and strategic planning counsel to social start-ups and non-profits around the world.
Stern + Associates
Account Executive (Consultant)
January 2013 — April 2013
Served as agency-wide consultant responsible for idea generation, brand audits, competitor media
research and social media strategy in areas of innovation, thought leadership, business and education.
• Clients included Harvard Business Review Press, Herman Miller, Nielsen, University of Phoenix.
• Media placements include FOX, Huffington Post, Monster.com, TheStreet, US News & World Report.
Career
Stern + Associates
Account Executive Consultant
January 2013 — April 2013
Women's Forum for the Economy and Society
Digital Communications Officer
June 2012 — October 2012
• Managed all digital communications strategy for international audiences utilizing social networking tools to coincide with the Women’s Forum 2012 Global Meeting theme: "Wanted: 360° Growth."
• Managed official blog to offer unique, value-added content for online audiences to raise brand awareness and create a presence among digital influencers.
• Created online content (blog posts, videos, Skype interviews and podcasts) that cover economic growth, sustainability, entrepreneurship, Gen Y and women leadership, digital technologies, Chinese/African markets and post-recession growth models.
• Collaborated with French and International Public Relations teams to secure interviews and press coverage of C-suite business executives and other high profile speakers.
• Managed live coverage of the Women’s Forum October 2012 Global Meeting via Twitter and dedicated blog posts. Content included video interviews with global Business Executives, entrepreneurs, bloggers as well as guest content from corporate partners (i.e.: Renault-Nissan, PwC). Increased Klout score to 70 with over 1500 #wf12 mentions on Twitter.
Career
Le Bus Bilingue
English Teacher
October 2011 — June 2012
Provided a fun and engaging learning environment for French nursery schoolers and elementary school students based off of Le Bus Bilingue's English teaching curriculum.
Career
American University of Paris
Graduate Assistant
October 2011 — May 2012
Mundo Illumination LLC
Manager, Marketing/Business Development
January 2011 — May 2011
• Designed and implemented rebranding campaign of LED fixtures: launched new products each quarter with update of website pages on mundoillumination.com (Home, Product and News pages).
• Leveraged skills in Adobe Illustrator to create niche-marketing material based upon product market (ie: Retail, Hospitality) and monthly corporate newsletter sent to industrial clients.
Career
6 Degrees PR
Consultant
November 2010 — December 2010
Researched and analyzed online media positioning of non-profit healthcare organizations and their board members for pharmaceutical client.
BASF
Contractor, Corporate Communications
June 2010 — October 2010
• Initiated, implemented and launched optimized customer-focused website, basf.com/usa for North American market: compiled marketing data from Marketing Communication managers, built dedicated matrix, coordinated with IT. Created video content; filmed ‘town hall’ meetings.
• Reported to Community and Site Manager: compiled results of survey for Community Kids program; compiled best practices, presented findings to Community Relations committee.
• Managed process of creating internal portal on Sustainable Development Communications initiatives: served as liaison between IT division and Manager of Sustainability Communications.
• Adapted Crisis Communications plan in the face of site-related incident, set up telephone hotline, created internal process.
• Coordinated with internal departments to redesign executive change management calendar in anticipation of upcoming corporate acquisition.
Career
Various TV/Film Production Companies
Freelance Producer
May 2004 — May 2010
NJN Publishing
Freelance Writer
May 2009 — June 2009
MRM Princeton
Assistant Account Executive
May 2007 — November 2007
Bristol-Myers Squibb, Princeton, New Jersey
Media Relations Intern
January 2007 — May 2007
The Daily Targum
Editorial Assistant/Reporter
January 2006 — January 2007
Rutgers University Television Network
Inside Rutgers Producer/Reporter
August 2004 — May 2006
Supervised production team of 30 students to produce weekly public affairs show, Inside Rutgers airing on RU-tv.
ABC Channel 7
Production Intern
May 2005 — July 2005
Production intern for consumer advocacy segment "7 On Your Side"
New Jersey Network
Production Intern
May 2004 — August 2004
Assisted with production of "State of the Arts" an Emmy-award winning arts show featuring stories that range from in-depth profiles of world-renowned artists to visits with emerging dancers and musicians.
http://watch.njtvonline.org/program/state-of-the-arts/
Career
American University of Paris
MA, Global Communications
2012
University of Pennsylvania
Ethnography
2007
Rutgers, The State University of New Jersey-New Brunswick
BA, Journalism & Media Studies; American Studies
2007
Universita di Urbino
Study Abroad, Italian
2006
Montgomery High School
HS Diploma, College Prep
2003
LinkedIn