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Casey Lynn

Casey Lynn

Marketing Manager

Casey Lynn Consulting, LLC

Other

Social Media, Marketing, and Social Education

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Juniper Networks

Partner Marketing Program Specialist

Working in the channel on events, digital media, and partner marketing education.

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Yo!Dog Marketing

Social Media Manager

o Based on both ongoing and full quarterly analysis, create quarterly goals, KPIs, and posting schedules for given hotel’s social media channels
o Monitor online reputation on review sites, blogs, and social media
o Coordinate with General Managers, Directors of Sales to align social media with in-house marketing goals and initiatives
o Beta test new applications and technologies
o Develop and apply Social Sauce, brand management for thought leaders (Clients include hotel CEOs, small business leaders, and international technology company leaders)
o Source content that is timely, relevant to the market, and appealing to the fans/followers of a given hotel
o Coordinate crisis management with the hotels after bad reviews or on-site challenges

Career

James Publishing

Online reputation enhancement and management

o Research, design, and establish the Online Reputation Enhancement service
o Build the James Publishing brand through social media interaction, press release submission, and blogging
o Brainstorm and execute new marketing ideas, like the Attorney Skype Q&A video service
o Manage attorney client brands: Establish and develop social presence (Twitter, Facebook, etc.); Build and optimize professional profiles (LinkedIn, Avvo, etc.); Create local listings (Yelp, Google Places, etc.); Distribute content (Digg, Delicious, StumbleUpon, etc); Monitor online reputation and address negative mentions
o Support client relations by contacting clients and coordinating their services through our SEO, content development, and web design departments

Career medium 05
Career
Career medium 05

James Publishing

Production Editor

Edit and Layout: Determining Economic Damages by Gerald Martin; Legal Secretary Federal Litigation by Pamela Everett Nollkamper

Moved from production editor to social media manager

Career

Argosy University

Master's, Education

Claremont McKenna College

B.A, literature