The Body Shop (L'Oreal)
Digital Content & Merchandising Manager
January 2012 — December 2013
Lead the planning and execution of events and offers for www.thebodyshop.com, partnering with cross-functional departments to determine key event themes and promotional priorities.
Develop and maintain the E-commerce team calendar to drive The Body Shop email marketing program, social media posts and campaigns, desktop and mobile site content refreshes, external marketing messaging, new product launches and promotional cadence to ensure accurate and timely deployment.
Responsible for the development of digital content across all digital properties (full site, mobile site, email, social, affiliate, display), partnering with Creative, overseeing each task from conception (brief) to completion.
Lead the merchandising of product throughout the site, planning regular sitewide promotional updates and product launches, optimizing onsite search and navigation, and analyzing and reporting on site metrics.
Contribute to customer acquisition goals for email subscriber database growth and Facebook likes through email and social acquisition campaigns, refer-a-friend programs, sweepstakes and external partnerships.
Drive web-to-store marketing efforts through internal database email campaigns, affiliate partnerships, Facebook Offers and mobile campaigns.
Oversee and drive engagement and growth strategy for The Body Shop social media channels (Facebook, Twitter, Pinterest, Instagram and YouTube).
Own the Social Marketing (Buddy Media/Salesforce Marketing Cloud), Customer Reviews (BazaarVoice), eGift Card (CashStar) external vendor programs and co-manage the Email Service Provider (Yesmail) relationship.