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Casandra Leik

Casandra Leik

Sr. Manager, Ecommerce

The Body Shop (L'Oreal)

New York City, NY

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The Body Shop (L'Oreal)

Sr. Manager, Ecommerce

Lead website merchandising and promotional strategies, digital content development and social media marketing; Responsible for driving online sales performance, customer engagement and brand loyalty.

Oversee a team of three direct reports.

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Career
Career medium 05

The Body Shop (L'Oreal)

Digital Content & Merchandising Manager

Lead the planning and execution of events and offers for www.thebodyshop.com, partnering with cross-functional departments to determine key event themes and promotional priorities.

Develop and maintain the E-commerce team calendar to drive The Body Shop email marketing program, social media posts and campaigns, desktop and mobile site content refreshes, external marketing messaging, new product launches and promotional cadence to ensure accurate and timely deployment.

Responsible for the development of digital content across all digital properties (full site, mobile site, email, social, affiliate, display), partnering with Creative, overseeing each task from conception (brief) to completion.

Lead the merchandising of product throughout the site, planning regular sitewide promotional updates and product launches, optimizing onsite search and navigation, and analyzing and reporting on site metrics.

Contribute to customer acquisition goals for email subscriber database growth and Facebook likes through email and social acquisition campaigns, refer-a-friend programs, sweepstakes and external partnerships.

Drive web-to-store marketing efforts through internal database email campaigns, affiliate partnerships, Facebook Offers and mobile campaigns.

Oversee and drive engagement and growth strategy for The Body Shop social media channels (Facebook, Twitter, Pinterest, Instagram and YouTube).

Own the Social Marketing (Buddy Media/Salesforce Marketing Cloud), Customer Reviews (BazaarVoice), eGift Card (CashStar) external vendor programs and co-manage the Email Service Provider (Yesmail) relationship.

Career

The Body Shop (L'Oreal)

Online Marketing Specialist

Responsible for the conceptualization & copywriting of digital content across The Body Shop digital properties (full site, mobile site, email, social, affiliate, display), gathering key information (event themes, key messaging & promotional detail) and translating it into an executable creative brief for hand off to web designers for production.

Managed the day-to-day execution of Social Media content, creating and publishing posts to support business and brand objectives.

Served as Community Manager for The Body Shop Facebook and Twitter accounts, responding to and engaging with customers, facilitating campaigns and sweepstakes, and tracking and reporting on results.

Assisted Online Marketing Manager with Affiliate Marketing Program (Linkshare).

Maintained The Body Shop Amazon storefront, including regular content and promotional updates, and product features.

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Career
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Cora Boutique

Owner

Founded and launched an online fashion boutique while a full-time student.

Handled all store buying and merchandising for over 250 unique fashion & accessories products.

Maintained all web content, including site creative, product imagery, promotions and keyword rich product descriptions.

Successfully built a strong customer base using social media and email marketing, and maintaining the on-site fashion blog.

Career

Walgreens Pharmacy

Retail Management Intern

Worked with an experienced store manager to learn and carry out store operations, merchandising, marketing, inventory management and human resources.

University of North Carolina at Greensboro

Master's, Consumer, Apparel & Retail Studies

University of North Carolina at Chapel Hill

B.A., Management; Sociology