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Carrie Estok

Carrie Estok

Talent Agent for Creative, Marketing and Interactive Professionals

Carrie Estok

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Carrie Estok

Talent Agent for Creative, Marketing and Interactive Professionals

I connect the best creative, marketing and interactive pros with companies in the Philadelphia area.

160over90

Director of Talent

Responsible for all recruitment, onboarding and retention strategies for 160over90's offices in Philadelphia, Newport Beach, CA and Gainesville, FL.

Vitamin T

Market Manager / Certified Internet Recruiter

Philadelphia Market Manager for Vitamin T, a division of Aquent. Specialized in placing designers, front-end developers, art & creative directors, copywriters and online marketing pros in freelance and temp-to-hire contracts with the top agencies and mid-size companies in the Philadelphia area. Managed team of recruiters and sales staff. Earned C.I.R. (Certified Internet Recruiter) accreditation.

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Google

Philadelphia Community Manager, Google Places

Responsible for launching the Google Places brand in the Philadelphia market as well as leading community activities for Zagat. Drove user engagement by planning and executing events. Managed local online social channels, grew following and developed content. Wrote weekly newsletter. Supported efforts of Google Offers.

Career

Yellowbook

Digital Community Manager

Responsible for the development and management of overall consumer social engagement strategy for Yellowbook.com (IYP that provides information about local businesses) and weforia.com (daily deals in 6 cities across the United States). Created social media content calendar and provided personal responses to customer inquiries and comments among multiple channels, including Facebook and Twitter. Lead community and social efforts for proposed redesign of Yellowbook.com. Coordinated with other members of product team to plan and develop community platform (forums, social sharing, blogs, moderation tools) and assume ownership for community roadmap planning for all owned and operated properties. Managed Associate Community Manager. Served as internal advocate of communities, influencing overall site and business strategies. Developed analytics reports and monitored trends in online social and community tools, insights and applications.

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Carrie Estok Communications

Freelance Writer and Social Media Consultant

Provided full-service communication and strategy efforts, from identity development, public relations and consumer outreach to press kit creation, creative direction, content development and special events. Wrote lifestyle editorial content focused on dining, fashion, beauty, home and shopping, which were published in Philadelphia Style Magazine (Contributing Editor), Daily Candy, Inked Magazine, uwishunu.com, aroundphilly.com and Perspectives: A Professional Journal of the Renfrew Center Foundation. Consulted on creation of online community for CFO's. Developed a successful launch campaign for a website focused on wine-friendly BYO’s in 10 major US markets. Led publicity campaigns, including creation of social media presence, for multiple salons and spas in the Philadelphia area. Regularly produced and hosted parties in Philadelphia nightclubs which consistently reached capacity (from 300-800 people). Conceived and executed social media strategy for Fancast.com and Comcast.net, including managing and updating Facebook and Twitter accounts for both brands. Developed online messaging for Comcast.net, Xfinity.com and Fancast.com, including email campaigns, banner ads and additional content.

Career

Yelp.com

Philadelphia Community Manager

As the first Philadelphia Community Manager for Yelp.com, I met and exceeded all planned goals for traffic growth, user registration, newsletter subscriptions, consumer awareness, business owner interaction, marketing programs and event turnout. Built a vibrant, engaged online and offline community of passionate consumers and business owners. Launched and wrote 65 issues of The Philadelphia Weekly Yelp newsletter. Grew circulation to over 14,000 and secured sponsorships for over 50% of issues. Planned and executed monthly events at restaurants, bars and art galleries around the city. Guest lists grew from 40 at the first event in March 2008 to over 600 in February 2009. Worked with a shoestring budget and managed to create parties that people are still talking about. Singlehandedly organized “Yelp’s Big Sideshow Adventure,” which drew over 600 guests. Represented Yelp.com with style and grace, making incredible connections with community members and business owners across the city. Handled all marketing initiatives and promoted the brand at music festivals, craft markets, charity events, neighborhood street fairs and more.

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Quaker City Mercantile (Formerly GYRO Worldwide)

Public Relations Director

Created and managed PR department for boutique ad agency (then known as Gyro Worldwide). Responsible for conception and implementation of publicity campaigns for Sailor Jerry clothing, Sailor Jerry Rum, Hendrick’s Gin, Art in the Age of Mechanical Reproduction, “The Evil Empire” book, Bikini Bandits film series, G*mart clothing and all agency news. Planned and executed events across the country that were attended by celebrities, musicians, media and many colorful characters.

Career

Broder Bros., Co.

Senior Copywriting & Communications Manager

Responsible for writing all copy and messaging for billion dollar distributor of wholesale apparel whose brands included adidas, Nike, Izod, Champion and Columbia as well as many private labels. Developed multi-brand online and print marketing initiatives, including advertisements, direct mail campaigns, email campaigns, sales materials and web copy. Partnered with Creative Director to create and extend distinct brand personalities. Orchestrated and implemented publicity campaigns directed at wholesale apparel trade publications and customers, resulting in increased corporate awareness. Led internal communication efforts, including company news, executive leadership announcements, new programs and more. Represented the company at trade shows across the country. Managed team of freelancers and consultants.

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Destination Maternity Corporation

Publicity Manager

Managed all publicity for A Pea in the Pod, Mimi Maternity and Motherhood Maternity, the world’s largest designer, manufacturer and retailer of maternity apparel, with over 900 stores nationwide. Led media campaign to publicize opening of A Pea in the Pod’s flagship stores in NYC and Beverly Hills. Developed events in conjunction with The March of Dimes which attracted celebrity guests and international press attention. Appeared as an on-air spokesperson for A Pea in the Pod, Mimi Maternity and Motherhood Maternity on The Today Show, Entertainment Tonight and The Tyra Banks Show. Oversaw celebrity wardrobing program. Secured all editorial placement in numerous print and broadcast outlets. Worked closely with art director to develop seasonal lookbooks, including model selection and on-set styling. Managed budget of $500,000 and supervised staff of two assistants, multiple interns and freelance contractors. Planned and ran private A Pea in the Pod collection showings for fashion editors in New York.

Career

Fashion Institute of Technology

BS, Fashion Marketing & Merchandising

University of North Carolina at Greensboro

Fashion Marketing / English double major