C + C Design, Inc.
I am a creative professional with over 10 years experience in business-to- business and business-to-consumer design and marketing for a wide variety of niche markets. I love to write copy, code, and learn new things.
“Just don’t give up trying to do what you really want to do. Where there is love and inspiration, I don’t think you can go wrong.” Ella Fitzgerald, jazz and song vocalist
Marketing, copywriting, editing and web design
A position that combines creativity with practicality - preferably with a sprinkle of travel and hefty dose of ever-changing tasks.
C Plus C Design, Inc.
January 2010 — Present
I currently run my own one-woman freelance marketing/copywriting/photography/design business. My primary client is Cue & Case Sales, Inc., for whom I write B2B and B2C website and direct email content and interact with customers via social media. I also write and edit advertising copy and marketing collateral for catalogs, advertising and direct marketing. I manage the company's ongoing SEO efforts, monitoring Google AdWords and Microsoft adCenter for effectiveness of specific PPC campaigns and keywords and making sure all digital copy and website elements are SEO-compliant.
On the side, I also blog, take photographs and design websites.
Colodny, Fass, Talenfeld, Karlinsky & Abate
Electronic Communications Coordinator
January 2008 — January 2010
Write and edit a variety of state-level governmental and insurance-related electronic newsletters in support of the firm’s branded client news distribution service (insurance-related headline news, local tax/school district news, national insurance-related news, state and national insurance regulatory news, insurance-related state entity news, state government news, state legislative news, state and national political news)
Attend meetings of public insurance regulatory entities and report on the proceedings
Work under strict deadlines
Schedule staff coverage for insurance-related governmental meetings over two office locations
Update attorney biographies on company and external social media websites; help develop digital social strategy
Research Web 2.0 marketing opportunities
Manage distribution lists for electronic newsletters
Cue & Case Sales, Inc.
January 2006 — November 2007
Write and edit B2B and B2C copy for the company website, annual catalog and all marketing materials
Manage the company website and shopping cart portal (wholesale)
Work with sales manager to support sales initiatives through region and associate-specific targeted direct marketing
Analyze current sales and market trends; prepare recommendations for improvement
Design pool cues and billiard accessories; research and development for new products
Conduct market research on pool cues, the billiards industry, new business avenues and materials
Serve as a point of contact for vendors and magazines
Lead marketing and brand expansion initiatives
The Florida Times Union
July 2005 — November 2007
Write 500-750 word advertisements for the Beaches Business Beat, Shorelines and Ponte Vedra Realty sections
Conduct face-to-face and phone interviews
Take photographs for each piece to illustrate narrative
St. John & Partners
Print Production and Traffic Assistant
July 2005 — January 2006
Assist project managers in increasing workflow productivity
Facilitate productive internal communication between various project teams
Lead organization and cataloging of inventory for national clients
Create a system for easily locating advertising, branding and promotional materials to increase utilization
Paumanok Publications, Inc.
January 2003 — July 2005
B2C brochure design and printing, direct mail and e-mail marketing, database management
Copy editing (web content, market research reports, magazine articles and advertising)
Web design and implementation, including launching SEO campaigns
Tradeshow marketing collateral and exhibition stand sourcing, setup and execution
The East Carolinian
News Writer / News Editor
January 1999 — January 2000
Research, develop, write and edit bi-weekly news and feature stories
Cover a beat, attend and schedule weekly staff meetings
Design newspaper layout and choose photos
Manage news staff, assign stories, attend press functions
East Carolina University
Front End Web Design