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Caroline Williams

Caroline Williams

Marketing Associate

Merrifield Garden Center



Merrifield Garden Center

Marketing Associate

•Directed marketing operations for three stores with a combined annual sales volume over $10 million.
•Led redesign efforts of company website consisting of diagnosing problem areas through SEM, analytics, adding robust content and consulting with web developers–increasing usage by 64%.
•Operated website content management system weekly.
•Crafted an authentic voice for Merrifield through the planning, execution and assessment of a comprehensive and effective social media campaign–resulting in a 91% gain of followers across all channels in 9 months.
•Managed business development activities to increase brand exposure.
•Create sales materials in Adobe Creative Suite to support sales endeavors.
•Provide in-depth weekly and annual reports to General Manager used to demonstrate ROI and assist in marketing strategy.
•Analyzed, interpreted and resolved customer service issues to assure a one-call resolution with the intent of providing customer satisfaction, retention and growth of client base.

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Career medium 04

Tobii Technology, Inc.

Marketing Intern

•Assisted with market research to analyze on-going trends and competition in the industry.
•Organized contact information from an extensive list of clients in Salesforce.
•Proactively seek out new ventures and maintain client relationships in Salesforce daily.
•Handled a wide range of administrative and executive support related tasks and oversaw daily operations in the office.
•Aided the marketing manager with the planning and execution of email designs, client list segmentation, campaign automation, trade show organization, webinars and analysis/recommendation of overall marketing strategy.


Gdansk University

Summer 2013; one of 23 students chosen to study intercultural communication at Appalachian's sister school, Gdansk University.

Georgetown University, Center for Continuing & Professional Education

Digital Marketing Certificate

Appalachian State University

Bachelor of Science, Communication Studies

GPA: 3.46/4.0
Activities & Societies: Lambda Pi Eta, Appalachian State Women's Softball
Relevant Coursework: Crisis Communication, Integrated Marketing Communications, Business-to-Business Marketing, Services Marketing

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