Merrifield Garden Center
September 2013 — Present
•Directed marketing operations for three stores with a combined annual sales volume over $10 million.
•Led redesign efforts of company website consisting of diagnosing problem areas through SEM, analytics, adding robust content and consulting with web developers–increasing usage by 64%.
•Operated website content management system weekly.
•Crafted an authentic voice for Merrifield through the planning, execution and assessment of a comprehensive and effective social media campaign–resulting in a 91% gain of followers across all channels in 9 months.
•Managed business development activities to increase brand exposure.
•Create sales materials in Adobe Creative Suite to support sales endeavors.
•Provide in-depth weekly and annual reports to General Manager used to demonstrate ROI and assist in marketing strategy.
•Analyzed, interpreted and resolved customer service issues to assure a one-call resolution with the intent of providing customer satisfaction, retention and growth of client base.