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Caroline Robertson

Caroline Robertson

Student

College of the Holy Cross

Boston, Other

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S2 Groupe

Marketing Intern

- Spearheaded an innovative social media campaign to increase website traffic and brand recognition using Facebook, Twitter, and Pinterest.
- Created copy and designed social media, newsletter, blog and website content
- Leveraged social media and strategic partnerships to enhance brand exposure
- Developed creative marketing strategies from concept creation to copywriting
- Conducted qualitative and quantitative research to determine target audiences, identified potential media outlets and generated media lists.
- Monitored social media trends and search engine optimization to maximize the effectiveness of marketing initiatives

Career medium 04
Career
Career medium 04

Riperian, Inc.

Market Analyst Intern

- Conducted market research and contributed to competitive market analysis
- Developed and presented comprehensive reports and presented findings to senior partners
- Devised and implemented extensive spreadsheets for a competitive analysis database

Career

Spada Media

Marketing Intern

- Conferred with clients to provide marketing and technical advice
- Managed a catalogue of media exposure and managed press releases
- Reorganized and redesigned an e-commerce website to optimize onsite content elements, rebrand and build social signals to maximize return on investment
- Monitored social media outlets and managed the company’s Wordpress blog

Career medium 01
Career
Career medium 05

Liberty Capital Partners

Administrative Intern

- Conducted business research and prepared reports for specific cases, products, and projects
- Executed website management tasks including copywriting and editing
- Provided administrative support to managing partners including filing and data management

Career

Barrington High School

High School

College of the Holy Cross

Bachelor of Arts, English