June 2012 — September 2012
- Spearheaded an innovative social media campaign to increase website traffic and brand recognition using Facebook, Twitter, and Pinterest.
- Created copy and designed social media, newsletter, blog and website content
- Leveraged social media and strategic partnerships to enhance brand exposure
- Developed creative marketing strategies from concept creation to copywriting
- Conducted qualitative and quantitative research to determine target audiences, identified potential media outlets and generated media lists.
- Monitored social media trends and search engine optimization to maximize the effectiveness of marketing initiatives