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Caroline Perrin

Caroline Perrin

Customer &Trade Marketing Manager, Australia, New Zealand & South Pacific Islands


Cammeray, New South Wales

Customer & Trade Marketing Manager, Australia, New Zealand & South Pacific Islands at Diageo






Regional Customer & Trade Marketing Manager, Australia, New Zealand & South Pacific Islands

Global Travel & Middle East (GTME) is a substantial and growing business for Diageo, with a combined profit contribution of £120m, positioning us as the fifth largest Diageo business unit worldwide.

This role is responsible for developing, planning, co-ordinating and delivering all Commercial, Category & Brand Marketing activities and programs in the respective markets/customers which encompass a full program of growth and commercial drivers for the brands.

Career medium 03
Career medium 04


Customer Marketing Executive - Off Premise

This role is to drive the creation of compelling shopper/consumer based platforms across spirits, RTD and beer in the off trade driving growth of our brands.
The role develops insights and breakthrough marketing activities, which accelerates the delivery of category growth and grows brand equity by turning shoppers/consumers into buyers of our brands.


Grand Slam International

Communications Manager

Grand Slam International (GSI) is a sports management and marketing company representing numerous high profile athletes in a variety of major sports. GSI was also appointed as the Sponsorship Services consultant to a number of sporting bodies.

This role provided day to day management of elite athletes’ diaries, media, sponsor and personal requests. Managed athlete commercial aspects including sponsorship, media and public relations, contract servicing.
Worked with sponsor partners in the development and implementation of activation and leveraging plans in order to maximise partnerships, & co-ordinated athlete photo shoots, television commercials, appearances and all media requests.

Career medium 03
Career medium 05

Jet Program - Japanese Government

International Relations Advisor

Worked for the Nishiki Government and Municipal Office
Official translator for Nishiki Town
Australian Ambassador for Nishiki Town and Kuma region
Organised and presented workshops on a variety of TEFL and cross-cultural topics
Taught and assisted in English Education and Learning


Hilton Worldwide

Public Relations & Marketing Executive

Co-ordination of marketing sponsorships including PGA Golf, ABC Literary Lunches, Opera Australia, Sydney Festival, Sydney Film Festival, Young Australian of the Year and various charities
Maximised media coverage and built effective relationships for Hilton Sydney with local, national and international media
Responsible for management and reporting of the sponsorship budget to management
Wrote, designed and authorised copy of all Hilton advertising, newsletters, brochures and promotional material on a national level
Conducted direct marketing campaigns to the Leisure, Corporate, Conference and Exhibition markets
Organised press conferences & events for high profile guests and delegates

Career medium 01

Charles Sturt University

Post Graduate, Marketing/Marketing Management, General

University of Sydney

Bachelor's degree, Majors: Education, Sociology Sub Major: Japanese