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Caroline Noonan

Caroline Noonan

Junior Brand Strategist

Badger & Winters

New York, NY

Hi there! I'm a creative brand strategist and digital marketer, specializing in fashion, beauty and lifestyle brands. My passion lies where strategy, data and storytelling intersect to build inspiring new concepts that emotionally resonate with consumers. I am a thorough problem solver, critical thinker, and highly detail-ori...





Badger & Winters

Junior Brand Strategist

Accounts include: Avon Global, Dick's Sporting Goods, Indigo, Living Proof, Vera Bradley and Worth New York.
Responsibilities include:
• Distill client briefs into relevant and inspiring briefs for the creative team, define emotional/functional benefits and RTBs, and assure that creative is strategically on message.
• Utilize reports by Euromonitor, Mintel, Millward Brown and other sources to unpack applicable insights that inform the creative process.
• Perform in-store and online research to develop competitive audits that identify ownable territories for the agency’s brands.
• Lead weekly-all agency meetings to present custom advertising, fashion, beauty and cultural trend reports.
• Assist in outlining and building pitch decks that result in new business for the agency, specifically Indigo and Vera Bradley.
• Assist in conducting focus groups and stakeholder interviews.
• Plan, outline and co-lead internal creative workshop sessions.
• Write and edit copy for the agency’s website redesign, including executive bios and case studies.
• Interview, hire and manage a team of up to six interns.

Career medium 03
Career medium 06

Isabel Marant

Sales Associate

Worked as a part-time sales associate at the Isabel Marant flagship store in SoHo, New York City for two years. Accustomed to working with high profile clients in a professional manner.



Sales Intern

Assisted the Suno sales team throughout Resort 2014 market week and into the following stages of the sales process. Responsibilities include creating collection packages and excel spreadsheets, merchandising the showroom, and assisting in meetings with buyers.

Career medium 02
Career medium 03

Barneys New York

Public Relations Intern

Paid internship to assist the public relations and special events manager at Barneys’ corporate office. Responsibilities included compiling total press recaps of events, assisting at events, organizing guest lists and invitations, pulling clothing from the store and managing expenses.


Interview Magazine

Photography Department Intern

Interned in the Art/Photography department. Responsibilities included researching potential locations and props for photo shoots, compiling images to print in features, assisting on shoots, archiving prints and locating purchase orders.

Career medium 05

The Little Red School House

The Spence School

New York University

Bachelor of Arts (B.A.), Art History, Criticism and Conservation

General Assembly

Digital Marketing