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Caroline Noonan

Caroline Noonan

Junior Brand Strategist

Badger & Winters

New York, NY

Hi there! I'm a creative brand strategist and digital marketer, specializing in fashion, beauty and lifestyle brands. My passion lies where strategy, data and storytelling intersect to build inspiring new concepts that emotionally resonate with consumers. I am a thorough problem solver, critical thinker, and highly detail-ori...

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Badger & Winters

Junior Brand Strategist

Accounts include: Avon Global, Dick's Sporting Goods, Indigo, Living Proof, Vera Bradley and Worth New York.
Responsibilities include:
• Distill client briefs into relevant and inspiring briefs for the creative team, define emotional/functional benefits and RTBs, and assure that creative is strategically on message.
• Utilize reports by Euromonitor, Mintel, Millward Brown and other sources to unpack applicable insights that inform the creative process.
• Perform in-store and online research to develop competitive audits that identify ownable territories for the agency’s brands.
• Lead weekly-all agency meetings to present custom advertising, fashion, beauty and cultural trend reports.
• Assist in outlining and building pitch decks that result in new business for the agency, specifically Indigo and Vera Bradley.
• Assist in conducting focus groups and stakeholder interviews.
• Plan, outline and co-lead internal creative workshop sessions.
• Write and edit copy for the agency’s website redesign, including executive bios and case studies.
• Interview, hire and manage a team of up to six interns.

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Career
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The Little Red School House

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Bachelor of Arts (B.A.), Art History, Criticism and Conservation

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Digital Marketing