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Caroline MacDonald

Caroline MacDonald

Chief Marketing Officer

Auberge Resorts Collection

Chief Marketing Officer at Auberge Resorts Collection, Dynamic Marketing, Branding and Sales Leader

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United States Air Force

Staff Sergeant

Personnel System Management functions encompass classifying, assigning, promoting, base reenlisting and separating military personnel; MilPDS management; controlling, administering, and interpreting personnel tests used to measure general learning ability, specific aptitudes, job proficiency, interests, and other pertinent human variables; processing officer performance reports and enlisted performance reports; monitoring quality control programs; advising military personnel and their family members on benefit programs; preparing and maintaining qualification records and
other personnel records and reports; developing and maintaining manual and mechanized
personnel records and reports; occupational surveys; and collecting elementary psychological
data for human resources research. Received Air Force, Commendation, Good Conduct and Overseas Long Tour ribbon for service. Selected from a competitive field of Personnel Specialists to upgrade to a specialty position in Systems Management Division.

Wartime Position: NBC (Nuclear, Chemical and Biological) cell plotter.

Career medium 05
Career
Career medium 05

DoubleTree by Hilton

Sales Manager

Promoted and sold to corporate group market in bay area geographic region. Generated resort awareness through direct phone sales; direct sales calls, trade shows and networking groups. Worked closely with sales and marketing team to solicit, sell and confirm group business required to meet budgeted sales goals of the hotel. Exceeded revenue goals each year and received manager of the quarter for performance and teamwork.

Career

Carefree Resorts

Director of Sales & Marketing

Developed and implemented strategic marketing plan and sales plan and forecasts to achieve financial objectives for products and services.

Developed and managed sales/marketing operating budgets.

Planned and oversaw advertising and promotional activities including print, online, electronic media, and direct mail.

Career medium 02
Career

ClubCorp

Vice President of Sales and Marketing Palmilla

Responsible for Sales, Marketing, Public Relations, U.S. Reservations center for Palmilla Resort, Los Cabos, Mexico

Auberge Resorts

SVP Marketing

Create, manage coordinate and execute all marketing strategies and implement tactical plans to reach company objectives. Develop partnerships, lead and manage all public relations, advertising, online marketing, and creative branding services. Conduct and analyze market research to determine competitiveness.

Career medium 06
Career
Career medium 05

Auberge Resorts Collection

Chief Marketing Officer

► Management and strategic direction of the marketing and sales leadership for the Auberge Resorts.

► Brand and communication development, implementing marketing strategies and directing solutions to improve the company's presence in the market.

► The identification of emerging trends and changing consumer preferences to ensure alignment of the Company to market demands.

► Cultivating relationships with business and media leaders that further the strategic goals and revenue objectives of the organization.

►Establishing and maintaining strong relationships with the Board of Directors, owners and other senior executives to identify their needs and seeks a full range of business solutions.

Career

Mission Bay High School

High School, General Studies

Community College of the Air Force

Associate's degree, General Studies

University of Maryland University College

Bachelor of Arts (BA), Management Information Systems

Pepperdine University, The George L. Graziadio School of Business and Management

Master of Business Administration (MBA), Business Administration and Management, General