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Caroline Baker

Caroline Baker

Director, Editorial Operations


Director, Editorial Operations at Groupon



Director, Editorial Operations

Responsible for ensuring operational excellence and optimizing efficiency of Groupon's Editorial Department. Oversee a team of 7, responsible for project management, reporting, internal tools development and department communications.

Career medium 04


Process Improvement Chief, Editorial

Lead operations, process improvement, and reporting for Groupon's Editorial Department.


Sr. Manager, Customer Experience

Sears Holdings Corporation

Director, Strategy - SHC Marketing

Serve as the strategic partner to the Chief Marketing Officer of Sears Holdings Corporation to facilitate strategic objectives and business goals.

Home Fashions

Chief of Staff

Career medium 01

Procter & Gamble

Associate Brand Manager

Identified the root of Tampax' $4.4M performance gap in the Food Channel. Proposed 6 merchandising and distribution
recommendations, which increased sales by $5.6M in FY09/10.
Aligned the brand to a new 2010 strategy to convert competitive users onto Tampax. Developed a 2 year marketing plan, including
communication strategy, repackaging recommendations, and digital, sampling, and couponing execution strategies.
Built a business plan and initial execution ideas to establish the brand's first annual blogger outreach program.


2005 - 2008

Equity Research Associate

Analyzed consumer companies for Banc of America's investment banking business. Authored and published 3-8 investment
recommendations and industry white papers per week on companies including Walgreens, Kroger, Whole Foods and Weight
Watchers. Interviewed CEO's and CFO's of companies on a quarterly basis and traveled to stores to gain insight on industry and
company performance. Quantified the impact of micro and macroeconomic factors on company performance.; Healthy Lifestyle, Dollar Stores, Food & Drug Retailing
Built intricate retail sales models for retailers, providing three years of forecasted quarterly sales, based on age and square footage of
store base. Predicted Whole Foods sales within 0.5% of the actual result on average.
Increased institutional investor client calls from 50 to 200+ per month, helping the team become highest ranked in client calls
Ranked #1 in analyst class three years in a row. Promoted in 2008.

Career medium 02

Harvard Business School


Duke University

Bachelor of Science, Economics, Sociology