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Carmen Wagner, MBA

Carmen Wagner, MBA

Marketing Manager

ACTEGA WIT

Lincolnton

Marketing Manager at ACTEGA WIT

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ACTEGA WIT

Marketing Manager

• Responsible for marketing and product management of $55MM in business revenue
• Developed and executed marketing, branding and corporate image strategies that support current and future business initiatives
• Focused new product exploration & development efforts on highest-potential consumer need areas
• Evaluated and prioritized new product ideas in accordance with overall brand strategy
• Created multimedia advertising campaigns, including ad banners, landing pages, social media, and sales collateral
• Identified, defined and developed commercialization and communication strategies and tactics that maximize growth and profit
• Led a cross-functional team to create a robust pipeline of product developments and rationalizations based upon consumer insights and market potential
• Planned and executed tens of successful national and international tradeshows and sales conferences
• Directed photo shoots and creative agencies for multimedia campaign usage
• Managed vendors for on-time and under-budget execution of multiple projects simultaneously

Career medium 04
Career
Career medium 03

Electrolux

Marketing Manager

• Developed product positioning and messaging that differentiated products in the market
• Ensured an effective messaging strategy to work across all channels, delivering effective results
• Demand generation – developed strategies and managed marketing programs to drive demand for products
• Sales facilitation – communicated the value proposition of the products to the sales team and developed the tools that supported the selling process
• Monitored and identified new communication media and trends to apply to creative communication solutions
• Managed communications development within project budgets and timelines
• Managed vendors to ensure that all products met quality requirements and launch targets

Career

Schawk

Project Manager

• Worked on-site at clients’ headquarters, managed and directed packaging development initiatives both internally and externally within the clients’ organizations for major corporations and national consumer brands such as Henkel North America and ConAgra Foods
• Initiated and facilitated all design-related meetings involving clients’ internal departments, Schawk, and external suppliers
• Developed project timelines, implemented and maintained documented workflows to ensure accuracy that production milestones were met and on target
• Created and implemented client training of Schawk systems and procedures to ensure the clients understood reasonable deliverables and expectations

Career medium 05
Career
Career medium 06

Pratt Corporation

Associate Account Manager

• Interfaced directly with clients to receive orders, create design solutions, and implement changes for clients such as Lowes and Walmart
• Managed promotional projects from conception to installation, often participating in clients’ executive presentations
• Facilitated communication between internal and external parties to ensure on-time project execution
• Worked collaboratively with client management and sales teams to ensure exceptional service in a timely manner
• Developed detailed weekly account status reports for clients, maintained sales records and created forecasts for sales team, often managing over 400 orders simultaneously

Career

Schawk

Business Development Internship

• Created new business proposals for RFPs and assisted in developing presentations for prospective clients
• Edited corporate communication resources for consistent brand messaging and tone
• Created White Papers on printing innovations for distribution to clients

Career medium 03
Career
Career medium 06

Schawk

Project Management Internship

• Created orders in entry system and tracked job status
• Participated in production meetings to maintain on-time project completion
• Consulted with Print Production Managers to forecast incoming orders
• Assisted Quality Control department in Step Check process

Career

Crowson Stone

Prepress/Technology Internship

• Managed plate-making process
• Coordinated with sales and manufacturing departments to schedule jobs according to priority and complexity
• Worked with Heidelberg to conduct beta testing of proprietary software
• Reduced waste materials from 35% to 7%

Career medium 03
Career

University of Massachusetts at Amherst - Isenberg School of Management

Master of Business Administration, MBA

Clemson University - College of Business and Behavioral Science

Bachelor of Science, Graphic Communications