Responsable de marketing
September 2016 — Present
PRISMA PUBLICACIONES is the publisher of Grupo Planeta´s monthly magazines, the most important Multimedia Group in Spain, France and Latin America. PRISMA PUBLICACIONES publishes: Objetivo Bienestar, INTERIORES, Lonely Planet Traveller, DAPPER, Historia y Vida, Enigmas, Historia de Iberia Vieja, Año Cero.
MAGAZINE NEW ISSUE AND ONLINE MARKETING SUPPORT
- Marketing Ads management in every new issue of the magazines with the sales department and the editorial department.
- Subscriptions: annual definition of new offers for digital and paper subscribers.
-Briefing definition .
- Sponsorship negotiation for marketing activities: e.g. products for new subscribers campaign, new products for online/offline raffles.
- Corporate Communication: building brand awareness through media, using as main channels the web, email marketing and the social networks.
OFF LINE MARKETING
- Retro Planning, Follow-up and evaluation plans.
- Concept creation and promotional actions organization with sales department (events, magazine presentations, product raffles and workshops)
- Digital and editorial department co-ordination: eg. online/offline costumer presence.
- Communication pre, during and post event.
- Guests management with sales department.
- PR calendar definition.
- Merchandising production.
- Administrative actions management
BUDGETS AND PROJECTIONS
- Budget creation
- Negotation with providers.
- Evaluation of the actions based on the budget and goals reached.
- Portfolio update: new actions and sale prices.