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Carmen A. Torres Cabeza

Carmen A. Torres Cabeza

Responsable de marketing

Grupo Planeta

Barcelona Area, Spain, es

Marketing at Prisma Publicaciones en Grupo Planeta

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Grupo Planeta

Responsable de marketing

PRISMA PUBLICACIONES is the publisher of Grupo Planeta´s monthly magazines, the most important Multimedia Group in Spain, France and Latin America. PRISMA PUBLICACIONES publishes: Objetivo Bienestar, INTERIORES, Lonely Planet Traveller, DAPPER, Historia y Vida, Enigmas, Historia de Iberia Vieja, Año Cero.

MAGAZINE NEW ISSUE AND ONLINE MARKETING SUPPORT
- Marketing Ads management in every new issue of the magazines with the sales department and the editorial department.
- Subscriptions: annual definition of new offers for digital and paper subscribers.
-Briefing definition .
- Sponsorship negotiation for marketing activities: e.g. products for new subscribers campaign, new products for online/offline raffles.
- Corporate Communication: building brand awareness through media, using as main channels the web, email marketing and the social networks.

OFF LINE MARKETING
- Retro Planning, Follow-up and evaluation plans.
- Concept creation and promotional actions organization with sales department (events, magazine presentations, product raffles and workshops)
- Digital and editorial department co-ordination: eg. online/offline costumer presence.
- Communication pre, during and post event.
- Guests management with sales department.
- PR calendar definition.
- Merchandising production.
- Administrative actions management

BUDGETS AND PROJECTIONS
- Budget creation
- Negotation with providers.
- Evaluation of the actions based on the budget and goals reached.

SALES SUPPORT
- Portfolio update: new actions and sale prices.

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