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Carly Zive

Carly Zive

Assistant Analyst, Digital Investment

OMD USA

Greater New York City Area, us

I am a recent graduate from The Pennsylvania State University, with a Bachelor of Arts in Public Relations and a minor in International Studies. Over the past 4 years I have been extremely active within the THON community, which raises millions of dollars each year in support of pediatric cancer. I am very ambitious, eager to...

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OMD USA

Assistant Analyst, Digital Investment

• Assisted media planning and strategy development for pharmaceutical product digital media campaigns.
• Researched and analyzed marketing data to support the media recommendations.
• Managed day-to-day operations of digital media team including monitoring, analyzing and reporting on media campaign results, monitoring competitor activities, and billing to vendors.