Co Founder - Innovation Catalyst
January 2014 — December 2025
My role at Distilled Innovation consists in designing strategies and co-creation experiences to help our customers in solving their challenges. The results include the design of products/services, the construction of strategies and cultures of innovation, the optimization of processes and the design and execution of new business models.
My field of work includes:
- Consumer oriented market validation
- Strategy design
- Product/Service Design
- Business Model Design
- Design Thinking
I have led innovation processes in companies like Solla, Compañía de Galletas Noel, Grupo Crystal, Coca-Cola, Organización Corona, Bancolombia and West Química. Assembling highly effective teams in order to develop new products, services and business models.