Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Carlos Carvalho

Carlos Carvalho

Innovation Marketing Manager, Terminals Marketing

Vodafone Group Services

Innovation Marketing Manager at Vodafone | Mobile & Digital Strategist


Vodafone Group Services

Innovation Marketing Manager, Terminals Marketing

Career medium 03

Vodafone Group Services

Customization Strategy Manager, Consumer Services Marketing

- Delivered Strategic Marketing Plan for Customization Products (FY11/12) and drove its technical development, implementation and commercial execution with local markets;
- Delivered increase of 35% service uptake on Customized devices vs. OEM devices;
- Delivered Android Customisation Strategy (FY11/12) for EU-8 markets and its roadmap evolution and adaptation to support Vodafone Red proposition on Customised devices (FY12/13);
- Planned and influenced execution of customisation initiatives across geographies (EU-8), platforms (Android, RIM/BB) and devices (smartphones and Android tablets), with impact in 8+ million devices and 30+ device models (FY12/13);


OON Recycling Solutions SA

Head of Marketing & Communications

As a start-up founder with an innovative product proposition (small appliance that converts used oil into scented and decorative candles), awarded with multiple International Design Awards (e.g. Red Dot, iF International Award) contributed with:

- Business plan development, resulting in project funding (3 VC’s-2mm €);
- Defined commercial-mix for all product lines;
- Developed brand strategy and lead execution of communication plans, across geographies (PT, ES, IT, NL) and channels (online, offline, PR, retail, events and social media);
- Defined the online strategy and lead execution of focused initiatives delivering increased product awareness, community building of 4,000+ and customer acquisition (e-store);
- Negotiated and coordinated creative agencies and freelancers in Portugal, Spain and Sweden, executing and delivering product and POS communication, packaging development and production and media development;
- Established and managed commercial partnership with Schools and environmental NGOs, leading execution of promotional events, product demos and channel specific offers (#1 Chanel);
- Recruited, grew, lead and nurtured a team of 3 over a period of 14 months;

Career medium 06

Sonaecom / Orange

Product Manager

Catolica Lisbon - School of Business and Economics

Executive Education: General Management

Universidade Nova de Lisboa

Licentiate degree, Planning and Urban Management