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Carling Pinckney

Carling Pinckney

New York, Other

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FITiST

MBA Intern, Marketing and Business Development

Designed online marketing strategies to drive traffic to sponsored events, boosting social media following and attendance by 62%

Produced an editorial calendar to manage the publication of content across different media, effectively creating and sharing content in order to engage current and potential consumers

Performed customer data analysis to improve customer lifetime value, initiating and implementing strategies to reengage lapsed customers, grow the male customer base, and reduce churn rate

Executed partnership strategies to provide consumers with diversified fitness options, expanding the premier network by 15%

Led business development by drafting new business plans and conducting market research analysis, establishing highly scalable digital opportunities for expansion across the United States

Crafted competitor matrices and positioning axes to identify white space opportunities, uncovering areas to create and capture value to satisfy fitness consumer needs

Built financial models and conducted break-even analysis to evaluate the revenue stream and cost structure associated with new business opportunities, determining optimal financial performance

Ranked alongside Nike as one of Fast Company’s “The World’s Top 10 Most Innovative Companies in Fitness,” recognizing startup’s ability to leverage technology to deliver a convenient, flexible interface for fitness scheduling

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Posterscope USA

Account Manager, Hyperspace

Collaborated with agency and media partners to formulate digital marketing solutions for clients, creating cutting-edge, strategic and targeted media for regional, national and international campaigns

Converged traditional and digital out-of-home, social and mobile media to create integrated marketing strategies, fostering consumer connectivity and participation across various channels

Capitalized on the growing opportunities enabled by technology, specialist production and creative media placement, trailblazing campaigns incorporating live video streaming, image recognition and 3-D animation

Managed a three-member team while maintaining digital account ownership, increasing billings by 50% and exceeding the national average operating margin by 60%

Developed planning resources to ensure proper management of the diverse range of digital out-of-home opportunities in the United States, leading to the expansion of business into a global network

Promoted Coca-Cola sponsorships to raise global awareness concerning climate change for Earth Hour and AIDS for Project RED, delivering over $3M of free digital inventory domestically and internationally

Ranked alongside Google, Intel and Amazon as one of CMD Global’s “Top 100 Innovators,” recognizing division’s commitment to innovation and interaction in pioneering new technologies

Named MediaPost’s “Outdoor Media Agency of the Year,” acknowledging agency’s leadership, initiative and vision

Career

Posterscope USA

Account Coordinator, Hyperspace

Managed the media planning, buying, billing and campaign stewardship for all digital accounts, increasing billings by 60%

Defined campaign expectations and provided creative support, ensuring efficient campaign execution and client satisfaction

Created and implemented operating procedures to provide a system of checks and balances, enabling management of a growing volume of clients and campaigns

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Career

Wake Forest University

Master of Business Administration, Marketing and Entrepreneurship

University of Virginia

Bachelor of Arts, English Language and Literature