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Carl Johan Malmsten

Carl Johan Malmsten



Copywriter at Coreworkers







Coreworkers is an Employer Branding Agency specialized in co-worker communication, both external and internal. We provide our customers with structured and strategic approaches to nurture and refine your Employer Brand. With our HR, Communication and Media knowledge we can take you through the entire communication chain – when you want to attract and retain the right employees.


Coreworkers är en Employer Branding-byrå och specialister på medarbetarkommunikation – både internt och externt. Vi erbjuder strukturerade och strategiska sätt att vårda och renodla ditt varumärke som arbetsgivare. Med vår samlade HR-, kommunikations- och mediekunskap kan vi ta dig genom kommunikationskedjan – när du vill attrahera och behålla rätt medarbetare.

Career medium 03
Career medium 05

Fantastic Fox

Bow Tie

Winston Churchill, Charlie Chaplin, Fred Astaire, Donald Duck and The Doctor were all right, bow ties are cool - and we’re striving to revive them in their classic fashion with a modern twist.

We create beautiful bow ties by repurposing vintage materials sourced from all corners of the world. From Melbourne to Stockholm, from the 50’s to the 21st century – all comes down to a few bow ties.


Tram Sessions


Tram Sessions is a non-profit organisation that aims to bring more culture into the public space.

We're a not-for-profit project with the sole purpose of putting bands on Melbourne trams. If you're lucky enough, a zone-1 ticket could get you front row seats to the likes of The Quarry Mountain Dead Rats, Lisa Mitchell, Georgia Fair, Lanie Lane, Carry Nation, Fourth Floor Collapse or international bands such as Frankie & the Heartstrings and Hey Rosetta!

Career medium 05
Career medium 01

The Lab Strategy


Brand and marketing strategists. We believe we have a unique offer in the market, we're not schooled in research, but schooled in brand building and consumer insights, yet we use the tools of research to solve the problems that business face. We are planners and strategists that do research - not researchers that do research and our end product is a solution not simply a report.


Åkestam Holst

Planner Intern

During that time Carl-Johan was involved in several of our major clients – Scandic Hotels (Nordic hotel chain), Felix (Sweden’s leading foodstuff brand) and Apollo (Scandinavian travel company), to mention a few. He was also of great help to us in a number of crucial new business pitches. The work he did mainly revolved around doing market analysis, digging out consumer insights and taking part in discussions about brand and communications strategy.

Career medium 04

Berghs school of communication


Edith Cowan University

Bachelor of Communications, Advertising, Marketing