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Carel Maasland

Carel Maasland

SVP Global Human Resources

Brightstar Corporation

Baar, Switserland

SVP Global HR at Brightstar Corporation


Brightstar Corporation

SVP Global Human Resources

Global HR leader at the leading Supply Chain and Services company in the eco system of the wireless industry. A 10 BUSD high growth company known for its innovation, customer intimacy and with operations in over 50 countries around the globe.

Our close to 7500 employees are providing services in:
- design and manufacturing of devices
- distribution and trade marketing services
- financial services incl. leasing
- supply chain consulting
- hand held insurance solutions
- online & instore retailing services
- procurement and inventory management

My global leadership focus is on talent acquisition, leadership development, engagement, executive reward and change management related to implementing our business strategy.

Our company HR teams are based in New Zealand, Australia, Malaysia, Singapore, Hong Kong, Turkey, South Africa, UK, Argentina, Ecuador, Colombia, Brazil, Venezuela, Guatemala, Mexico and the Dominican Republic. In the USA we are operating from San Francisco, Chicago, Atlanta and Miami.

Career medium 02
Career medium 02

AGCC HR Consultancy


Interim management, training, search and consulting in the area of international HR and capability development with a focus on supporting successful growth strategies such as a market entry in mature or emerging markets, a new product category launch or a business diversification.


Christian University for Applied Sciences

Adjunct professor International HR Management & Business Ethics

Lectured for three years on the challenges of International HRM (Minor program for third year BA students) and Business Ethics.

Programs covers:
- Organizational development processes at MNC
- Cross border staffing & expatriate management
- Talent & performance management in global companies
- Engagement in a cross cultural context
- Cross border reward processes & tools
- Business ethics & HR in international context

Career medium 05
Career medium 02

Johnson & Johnson

VP Global Human Resources

Was globally responsible for HR as part of the Crucell management committee reporting to the CEO during the Post Acquisition process following the acquisition by Johnson & Johnson.

Member of the Global HR Leadership team of the pharmaceutical division of Johnson & Johnson.

Had the assignment to build the capabilities to become a top 3 player in vaccines in mature and emerging markets. Developed a deep interest in the challenges of preventive health, infectious diseases and what it takes to build a successful and thought leading bio-tech/pharmaceutical company able to deliver upon its promise.

Focused on upgrading Reward, Performance & Talent management processes. Improving a culture of innovation, quality & compliance. Led significant global recruitment & training efforts to boost seniority in key roles in Supply Chain and Research & Development.

Crucell has R&D, Supply Chain and Marketing / Sales teams in Switzerland, The Netherlands, Italy, China, Vietnam, Malaysia, Indonesia, Sweden, UK, USA, Korea and Spain.


Millicom International Cellular

Chief HR Officer

Led the development of business & people as member of the Millicom executive team reporting to the CEO.

Led the implementation of a large transformation process to turn company from a technology focused telco operator into a consumer centric, innovative Value Added Services company operating in multiple product categories like mobile financial services, mobile entertainment, corporate solutions and mobile internet/data.

Had a focus on attracting & developing executives and key specialists and to become an employer of choice in each of the markets in which we operated.

Millicom is part of the Kinnevik group of companies. The company is today listed in Stockhom and used to be listed as MICC at the Nasdaq in New York during my time.

During my tenure Millicom operated in emerging countries within Central/South America, Sub Sahara Africa and SE Asia as a low price provider of mobile telecom, broadband, cable TV and fibre optics services.

The countries I led and supported HR teams were:
Guatemala, Honduras, El Salvador, Costa Rica, Columbia, Paraquay, Nicaragua, Bolivia, Senegal, Rwanda, Tanzania, Mauritius, DRC, Chad, Sierra Leone, Sri Lanka, Laos, Vietnam, Cambodia, Singapore, Dubai/UAE, USA and Luxembourg.

Career medium 06
Career medium 03


Chief Tigo People

Tigo is the brand name of Millicom Cellular international SA. A Nasdaq listed mobile operator in Africa and Latin America and provider of mobile telephony, mobile/residential internet, cable tv, mobile banking and fibre optics. The company employs over 7000 people plus an additional approx. 25.000 outsourced staff.


Millicom International Cellular

Acting Global Head of Corporate Social Responsibility

CSR strategy at Millicom has - among other - the objective to mobilize Tigo/Millicom employees within the OpCo`s to be involved in community projects in eduation, health and small business in Africa and Latin America.

Career medium 02
Career medium 03

IKEA Group

HR Director Russia & C.I.S.

- Took charge of HR in management group of IKEA's fastest growing market
- Focused on employer branding, recruitment, compensation design, business training and leadership development
- Led a significant RIF process to address the macro economic developments related to currency impact
- Developed the HR function to become stronger as HR business partner

IKEA Russia covers the complete IKEA value chain:
- Forestry
- Trading
- Manufacturing
- Wholesales
- Distribution
- Real Estate/Shopping Malls
- Retail/stores

I had my main focus on the retail operations of IKEA in Russia and the CIS countries.



HR manager

HR leadership roles within IKEA BV Netherlands, IKEA of Sweden AB, IKEA Services AB, IKEA Russia & CIS

Career medium 05

IKEA Group

Learning strategy manager IKEA Services AB

Responsible at Group HR of IKEA to develop a global competence/corporate learning strategy for IKEA. A strategy which enables IKEA to realize 2015 business strategies to become the leading home furnishing company.

IKEA Services AB is the corporate headquarters of IKEA.


IKEA of Sweden AB

Manager HR, Competence & Leadership

As member of the executive team, I have partnered with business managers in the development of our competence within our 20 global businesses, over 50 material areas and in the functional development of 11 of our key functional roles.

As HR matrix manager I led a team of 15 HR specialists that support an agile business development organisation of 800 senior professionals like product developers, technicians, strategic purchasers, supply managers, designers, business navigators and commercial managers.

IKEA of Sweden AB is the business & product development company within IKEA and is based in Ă„lmhult (Sweden).

Career medium 03

IKEA Group

HR Director Netherlands

IKEA Group

Director HR & Internal Communications IKEA Netherlands


Editor Handbook Talent Management (Loopbaanmanagement)

Twynstra Gudde

Senior HR Management Consultant

My areas of expertise were HR strategy development, organizational development, turnaround/change management, M&A, talent management, upgrading HR performance, employability, eHR, business development of HR service/staffing industry.

My business clients were: Philips, ABN AMRO, Unilever, Rabobank, Oce, Achmea, Servex, Start, Content, Randstad, Adecco, Federa and NS.
My public clients were: OCW (Dutch department of Education & Science), BuZa (Dutch Foreign Office), Ministerie van Algemene Zaken (Dutch MP office), BiZa (Dutch Home office), Ministerie van Financien and others.

Career medium 05
Career medium 01

Start People

Commercial manager HR services

I was in charge of the Wisselwerk project, a joint venture of 20 semi governemental organisations in the province of Noord Brabant, in the area of staffing, career counseling and outplacement. The network covered over 5000 coworkers.

I led the business and product development in the area of large scale competence flow initiatives in the not for profit sector (health care, local government, educational institutes).

I led our project office with 7 professionals and held commercial responsibility of a 11 million Euro contract.


Stichting Carmel Health Care Management

Board Member, projectmanager & consultant

I coordinated two network organisations of Western European management professionals working in business and health care supporting their peers in leading the transformation of their businesses and the regional health reform in Romania, Poland, Moldova Republic, Bulgaria and Hungary.

My work included large scale leadership training just as expert consulting in strategy development, change management and IT.

Led business management courses for both starting small & medium entreprises and large state owned companies in transition.

Career medium 06

PDZ Uitzendbureau


Haagse Werkgeversvereniging Ouderenzorg (HVO)


C3 adviseurs en managers

Junior management consultant

IKEA BV Nederland

HR Management trainee

Cornell University

ILR Competitive advantage through people: business strategy & Human Resources

Erasmus University Rotterdam

MA, Human Resources

RSM Erasmus University

Master's degree, Human Resources Management and Services

Christelijke Hogeschool Ede

Bachelor, Human Resources Management and Services

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