May 2015 — Present
Healthscope Hospitals division. Responsible for hospital marketing & business development strategy and delivery
- Business Analysis to identify unmet demand for medical and surgical services
- Business Development with a strong focus on partnerships to drive Specialist recruitment and GP engament
- Digital product development: working with clinical and IT teams to create new applications to improve business efficiency, such as online theatre bookings and online medical appointment request
- Online and offline marketing focused on patient engagement, with EDMs receiving an average 75% open rate and 10% click through rate.