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Candida Costa-Wong

Candida Costa-Wong

Marketing Manager

Healthscope

Melbourne, Australia, au

Business Development Manager with experience in international BD, government relations, and marketing strategy. International trade & investment work experience across Australia, Latin America and South East Asia in the Healthcare and Major Events sectors. Healthcare marketing focusing digital B2B and B2C strategies for ...

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Healthscope

Marketing Manager

Healthscope Hospitals division. Responsible for hospital marketing & business development strategy and delivery
- Business Analysis to identify unmet demand for medical and surgical services
- Business Development with a strong focus on partnerships to drive Specialist recruitment and GP engament
- Digital product development: working with clinical and IT teams to create new applications to improve business efficiency, such as online theatre bookings and online medical appointment request
- Online and offline marketing focused on patient engagement, with EDMs receiving an average 75% open rate and 10% click through rate.

Interesting read on tech enabled patient centre care.

Some of the new tools also seem designed to keep patients in the provider network by giving practices more services to improve how they work with them.

Salesforce illustrates crm will health vendor battles fought