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Caitlin Ritchie

Caitlin Ritchie

Resident Assistant

Villanova University

Senior Marketing Student at Villanova University Seeking Entry-Level Position in Consumer Goods Industry.

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Villanova University

Resident Assistant

- Oversaw freshmen students, managed conflicts, and organized events to build community
- Responded to emergency situations and enforced University policy

Villanova University

Dean's Office Assistant

- Supported office staff with various projects, including event coordination

Mary Kay Inc.

Marketing Intern

- Researched and developed Student Brand Manager Program to boost brand awareness and drive product trial among new target demographic. Presented program to CMO and VPs.
- Assessed and provided feedback on new product line and its marketing strategy to entire department. Introduced, demonstrated and explained line and its development to beauty consultants. Created and managed giveaway cart to distribute line to beauty consultants at 50th Anniversary Seminar.
- Analyzed direct selling competitors’ programs and conducted informal focus group regarding Mary Kay hostess program and consultant starter kit.

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Career
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International Dairy Queen

Marketing Communications Intern

- Created and implemented best practices and content strategies for brand’s online communities.
- Updated, moderated, and monitored brand’s social media platforms. Coordinated with the internal marketing communication team to ensure a brand-appropriate community environment and excellent customer service.
- Acted as team member of DQ.com website re-launch and surveyed franchisees regarding product tests and local store marketing for restaurant grand openings.

Career

Local Family

Summer Care Provider

Dunn Bros Coffee

Barista

Benilde-St. Margaret's High School

Villanova University

Bachelor of Business Administration, Marketing Major International Business Minor

City University London

Fall Study Abroad Program