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Caitlin Neville

Caitlin Neville

Art Director

Reader's Digest Association Inc.

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Art Director at Reader's Digest

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Reader's Digest Association Inc.

Art Director

• Create winning visual designs and campaigns that address business, brand, and marketing strategies for print, digital and social media promotions.

• Manage/lead outside resources, including vendors, freelance art-directors, photographers, and other creative & production resources. Assign freelance creative resources to projects and manage the overall creative calendar.

• Coordinate with web developers to produce design specifications, storyboards, wire frames to support design and production.

• Foster brand recognition and development in high-profile launch of the Reader's Digest products in collaboration with marketing team to develop print, online and social media strategies.

• Improve user experience and conversion rates with innovative design solutions while also adhering to industry trends and standards.

• Track promotion test results and adapt future creative strategy accordingly.

• Create winning websites, mobile sites and emails for published products including magazines, health care and insurance services and corporate branding promotions.

Career medium 06
Career
Career medium 03

Reader's Digest Association Inc.

Associate Art Director

• Concepted and designed winning direct response packages, consistently
meeting or exceeding target hit rate with an average of $200,000 in increased profit.

• Participated in U.S. and International workshops to develop new creative and lend expertise to global colleagues.

• Prepared finished creative for prepress, including photographic color correction.

• Lead consumer marketing concept workshops and facilitate discussion groups.

Career

Women's Marketing Inc.

Graphic Designer

• Created advertorial pages and supplied ads for top magazines.

• Created magazine specific style guides.

• Retouched and enhanced client-supplied artwork.

• Provided art direction to hired photographers.

• Conceptualized and designed corporate marketing and promotional packaging including media packages, ads and billboards.

Career medium 04
Career

Spellbound Creative

Freelance Desinger

• Designed logos and brochures for small Sydney based businesses.

• Coordinated with clients for project planning and time management.

Amscan

Freelance Designer

• Designed and physically created 3D models for sales presentations.

Marist College

BFA, Studio Art/Graphic Design

Wilton High School