Product Marketing Manager- Xbox Partnerships and Events
July 2011 — October 2016
- Lead a cross functional team to strategize, outreach, negotiate, execute, and integrate Xbox partnerships across marketing communications, events, PR, CRM, retail, and media.
- Manage $1.5MM yearly marketing budget for minimum return of 8:1 in partner marketing value
- With the close of FY15, we beat our fiscal ROI goal by 27%
- Manage 20+ partner programs throughout Fiscal Year 2015.
- Partner categories include top tier brands in beverage, QSR, CPG, athletics, hospitality, etc.
- Negotiated Xbox branding on large array of partnership marketing elements including 434MM branded packages, 30K retail stores, 350K+ POS displays, and $7MM in partner media spend
- Manage the strategic plans and executional details of Xbox Events in the US including PAX East, Comic Con, and PAX Prime.