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Caitlin Lee

Caitlin Lee

Growth Marketer

San Francisco, CA

San Francisco Bay Area

I am a growth marketer currently consulting for startups in the Bay Area. I want to help technology companies solve some of humanity's greatest challenges.





Skycatch Inc.

Growth Consultant

Skycatch is the leading drone data company offering the end-to-end product for aerial data capture and processing, machine learning, and team collaboration.

• Created full visual teardown of landing page
• Identified areas to optimize for conversion through Google Analytics insights
- Developed A/B testing strategies and templates to test for landing page optimization

Volunteering in Kenya

Previously Owned By A Gay Man

Growth Consultant

A destination marketplace for new and previously owned home furnishings from designers, influencers and, of course, well-heeled gay men.

• Evaluated referral software programs against criteria aligned with company goals
• Created a referral strategy and built referral offer templates for testing

Hello Bonsai

Growth Consultant

Bonsai provides bulletproof freelance work contract templates, simple e-signing, and payment escrow for creative freelancers like designers and developers.

• Increased existing quality leads of 25, 000 by 50%
• Built email testing templates for drip campaign



Tradecraft is a full-time immersive accelerator for smart, motivated Growth Marketers to continue developing their skillsets under seasoned industry practitioners.

Skills: SQL | A/B testing | SEO | LTV | Cohort Analysis | Conversion Rate Optimization | Excel | Paid Acquisition | Google Analytics | Content Marketing | Email Marketing | Referral Marketing | Virality

International Exchange 2015

Ivey Business School

Honours Business Administration, Business Administration

Attending Ivey Business School after doing 3 years of Psychology at Western University.

ESADE Business and Law School

International Exchange Program, Barcelona, Spain

Ivey Field Project

Strategy Consultant

Developed a full go to market plan for a $450 million Canadian healthcare company for entering Ontario’s residential pharmaceutical drug delivery market.

- Increased client’s awareness of the profitability and risks associated with the venture
- Sized the Ontario health insurance market to perform financial projections resulting in $5.4 million of EBITDA by the end of 5 years

HiveWire Inc.

Business Development Analyst

HiveWire is a crowdfunding technology company that helps allocate resources, build awareness and make a positive impact.

- Created financial models for a new revenue stream to assess the profitability of the expansion and determined it would generate an annual net income of $450,000
- Created a comprehensive market research report on the global crowdfunding space