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Caitlin Ford

Caitlin Ford

Project Coordinator

The Lee Institute

Charlotte, NC

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The Lee Institute

Project Coordinator

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The Project Cottage

Director of Marketing & Social Media

•Managed all social media platforms including Google+, Instagram, Tumblr, Facebook, Pinterest, Houzz and Wordpress.
•Performed search engine optimization on company website products.
•Monitored analytics for each social media platform to understand and gain a larger following for the company.
•Managed promotional contests on Facebook.
•Created new and interesting content to be posted weekly on each social media platform.

Career

PPD

Human Resources & Communications Intern

•Created and proposed a formal diversity outreach plan to aid North American recruiting efforts.
•Helped implement a new social media strategy to encompass efforts on LinkedIn, Twitter, YouTube, and a blog.
•Collaborated with corporate communications team to define social media recruiting best practices.
•Designed and presented detailed presentations on social media recruiting best practices to all recruiters in offices located in North America, Europe, the Middle East, and Africa.
•Monitored social media sites used for recruiting to ensure proper utilization of best practices.
•Supported recruiters by offering tips, updates, and advice on ways to enhance social media recruiting initiatives.

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Career

Alpha Delta Pi Sorority

Director of Social Enrichment

Wilmington Hammerheads

Marketing & Public Relations Intern

Alpha Delta Pi Sorority

Public Relations Chair

WECT News

Sales & Promotions Intern

Myers Park High School

University of North Carolina at Wilmington

Bachelor of Arts (BA), Communication Studies

Swansea University

Languages Translation and Communication, Communication and Media Studies