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Caitlin Fahey

Caitlin Fahey

Business Development

Special Learning, Inc.

Business Development at Special Learning, Inc.

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Special Learning, Inc.

Business Development

• As Head of Business Development I was responsible for developing international and local sales strategies including email campaigns, direct outreach campaigns, social media and more. Campaigns resulted in an increase from 8,000 subscribers to over 30,000 and a greatly increased social media reach.
• I developed a business plan which included contacting hundreds of blogs, social media outreach, providers and doctors, parents and parent groups, educators, schools and special education organizations to introduce the company and offer information on the products available.
• I supervised our research team, administrative assistants and social media specialist in their related marketing efforts.

Career medium 05
Career
Career medium 03

Riverwalk Trust

Administration and Event Logistics

Customer, Event Sponsor, Member, Partner and Supporter relationship building and retention.
Created sponsor relationships, packages, created custom tailored sponsorship opportunities for events and community projects.
Planned and managed committees.

Career

Riverwalk Trust

Event Manager

• As Event Manager I was responsible for the growth and development of events, membership recruitment and maintenance. I organized and executed over a dozen large scale fund raising events each year. Each event I oversaw averaged over 1,000 attendees and raised anywhere from $10,000-$75,000 for the organization. I was also responsible for coordinating over a dozen membership events which helped in maintaining the highest amount of members in over 10 years at the organization and made possible the recruitment of 5 annual memberships per event ranging in commitments from $100 to $5,000.
• I developed and tailored sponsorship and vendor packages to send out to potential supporters
• I negotiated special sponsorship opportunities and in-kind partnerships
• I coordinated the promotion of the events, event sponsors and vendors including, but not limited to, weekly email blasts, posting on social media, online calendars, local magazines, newspapers and other appropriate media outlets.
• I planned and facilitated all logistics including event location, necessary permits, rentals, clean up, volunteers and any other necessary requirements to orchestrate a successful event.

Career medium 03
Career

Riverwalk Trust

Event Manager

Riverwalk Trust

Intern

Kennebec Valley Community College

Associates, Business Managment and Marketing