the Squirrelz - Upcycle Design Shop
June 2013 — Present
I founded ‘the Squirrelz’, an up-cycle design shop, with my partner Nico Bouthors. We sell products from up-cycle designers, recycle brands and social enterprises. Our focus lies on quality products with an eye on sustainability and being eco-friendly. We are expanding our line and goals on a daily basis; reaching out, spreading the concept of interesting, green and quality products.
Founded in a country where mass-production is all encompassing, we pride ourselves in presenting customers with beautiful products created from unwanted material, enhancing their value through the unique vision of a multitude of designers.
As founder, my main responsibilities include: business development, marketing strategy, art direction, account management.