Senior Associate Brand Manager
August 2013 — Present
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Senior Associate Brand Manager at Post Foods
+Traveled to the Middle East to launch an IT brand
+ Leveraged social media to support Verizon Games Strategy
+ Co-creator of marketing plans and metrics
+ Writer of meaningful creative briefs
+ Coordinator of projects and teams
+ Owner of production schedules and tools
+ Contributed to Social Corp, a book on social media corporate adoption
+ Developed over 20 pages of tactical recommendations based on 30+ case studies
+ Social Corp was published in December of 2008 by Peach Pit publishing house.
+ Available via Amazon and Barnes & Noble
+ Developer of strategic approaches and internal marketing plans
+ Manager of IT application development with core user group
+ Owner of project conception and delivery
+ Leader of a cross-functional teams to deliver a green marketing
strategy to clients and investors
ABM on the Sweet & Value Business
Fruity & Cocoa Pebbles
ABM on Fresh and Frozen Bakery Brands
+ Analytical Project - Nielsen data played a key role in completing this project. Analyzed 8 recent product launches in Air Care and other FDM categories to develop best practices in go-to-market strategy. Analyzed financials, key channels, sku productivity, promotional, and pricing trends. Resulted in comprehensive promotional strategy for a new product.
+ Creative Project - Created in-store display and special pack strategy customized by retailer and optimized for Glade’s top customers. Required close interaction with two agencies. Performed cross-category audits and profit margin analysis to drive incremental unit sales. Partnered with cross-functionals to determine cost, optimal product mix and competitive trade margins.
+ Strategic Project - Led the PlugIns team in conducting consumer need state and portfolio gap analysis resulting in 6 new product concepts for testing. Determined market size and incrementality using ACV market opportunity analytical methods. Two of the concepts were rolled into FY 2011/2012 planning.