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Bukola Ekundayo

Bukola Ekundayo

Senior Associate Brand Manager

Post Foods

Senior Associate Brand Manager at Post Foods

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Post Foods

Senior Associate Brand Manager

Career medium 06

The Branded Asset Management Group

Brand Analyst

+Traveled to the Middle East to launch an IT brand
+ Leveraged social media to support Verizon Games Strategy
+ Co-creator of marketing plans and metrics
+ Writer of meaningful creative briefs
+ Coordinator of projects and teams
+ Owner of production schedules and tools

Career

Independent Brand Consultancy

Founder and Brand Consultant

+ Contributed to Social Corp, a book on social media corporate adoption
+ Developed over 20 pages of tactical recommendations based on 30+ case studies
+ Social Corp was published in December of 2008 by Peach Pit publishing house.
+ Available via Amazon and Barnes & Noble

Career medium 04
Career
Career medium 02

Oliver Wyman

Global Contract Manager

+ Developer of strategic approaches and internal marketing plans
+ Manager of IT application development with core user group
+ Owner of project conception and delivery
+ Leader of a cross-functional teams to deliver a green marketing
strategy to clients and investors

Career

Post Foods

Associate Brand Manager

ABM on the Sweet & Value Business
Fruity & Cocoa Pebbles
Honeycomb
Golden Crisp
Alpha Bits

Pepperidge Farm

Associate Brand Manager

ABM on Fresh and Frozen Bakery Brands

Cornell University

MBA Candidate at the Johnson School of Management

Career medium 01

SC Johnson

Brand Management Intern, Glade PlugIns

+ Analytical Project - Nielsen data played a key role in completing this project. Analyzed 8 recent product launches in Air Care and other FDM categories to develop best practices in go-to-market strategy. Analyzed financials, key channels, sku productivity, promotional, and pricing trends. Resulted in comprehensive promotional strategy for a new product.

+ Creative Project - Created in-store display and special pack strategy customized by retailer and optimized for Glade’s top customers. Required close interaction with two agencies. Performed cross-category audits and profit margin analysis to drive incremental unit sales. Partnered with cross-functionals to determine cost, optimal product mix and competitive trade margins.

+ Strategic Project - Led the PlugIns team in conducting consumer need state and portfolio gap analysis resulting in 6 new product concepts for testing. Determined market size and incrementality using ACV market opportunity analytical methods. Two of the concepts were rolled into FY 2011/2012 planning.

Career

Cornell University - S.C. Johnson Graduate School of Management

MBA, Marketing Management and Finance

Northwestern University

Political Science, International Studies

Edison High School