Head of Content
March 2014 — Present
I'm responsible for leading and executing on the content strategy for the Localytics Marketing team, including our blogs, eBooks and whitepapers, webinars, infographics, Slideshares, and social media. My goal is to educate the space on app analytics and marketing, be the go-to resource for companies big and small, and produce qualified, interested leads to our Sales team. Localytics, a startup, is an app lifecycle engagement platform based in Boston.