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Bryn Adler

Bryn Adler

Head of Content

Localytics

Boston, MA

I like to produce content that's educational, authentic, and helpful. I'm in it to help people better understand the topic at hand - not sell them on something they don't need. I also like giraffes and Maine.

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Localytics

Head of Content

I'm responsible for leading and executing on the content strategy for the Localytics Marketing team, including our blogs, eBooks and whitepapers, webinars, infographics, Slideshares, and social media. My goal is to educate the space on app analytics and marketing, be the go-to resource for companies big and small, and produce qualified, interested leads to our Sales team. Localytics, a startup, is an app lifecycle engagement platform based in Boston.

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Yottaa

Marketing Manager

- Produce website content, blog posts, eBooks, webinars, and press releases
- Run Yottaa social media marketing and oversee accounts
- Create, implement, and manage partner marketing programs with such partners as Acquia, Highwinds, Internap, and Commerce Guys
- Run Yottaa lead generation programs and assist sales in achieving quarterly goals
- Oversee PR efforts, including press release creation and distribute, community management, speaking events, and publication outreach

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RainCastle Communications

Marketing Program Manager

- Oversee the creation, implementation, and analytics of client for marketing projects including SEO, lead generation, link building, content marketing, social media, etc.
- Serve as account manager on website design projects, including IA, design, content creation, and development schedules
- Created, maintain, and supervise current social media accounts that have shown 200% initial growth
- Support new business development goals and attend pitch meetings as marketing department representative
- Write and disseminate weekly blog articles for DrivingRain blog that have improved traffic 100% in past 6 months
- Write branded whitepapers, eBooks, and website content for RainCastle and marketing clients
- Assist in developing websites in WordPress and CommonSpot, including content integration, coding, and QA

Career

RainCastle Communications

Internet Marketing Associate

- Oversee the creation, implementation, and analytics of client for marketing projects including SEO, lead generation, link building, content marketing, social media, etc.
- Created, maintain, and supervise current social media accounts that have shown 200% initial growth
- Support new business development goals and attend pitch meetings as marketing department representative
- Write and disseminate weekly blog articles for DrivingRain blog that have improved traffic 100% in past 6 months

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Simmons College Marketing Communications Office

Editorial Assistant

- Served as editorial assistant for the SIMMONS magazine and write and edit copy for faculty newsletter In the Loop
- Wrote, edited, and distributed press releases across appropriate PR channels
- Organized and attended college marketing events
- Maintained select sections of the College’s website, and tracked online activity and Simmons viral marketing
- Worked with Simmons social media and wrote for “300 The Fenway” blog

Career

Simmons College - The Simmons Voice newspaper

Features Editor

- Wrote and assigned articles, supervised writers, and copyedited entire paper pre-production
- Created layout for pages each week and served on the editorial board

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Heinemann Publishing

Production Intern

- Proofread manuscripts and subsequent page proofs
- Proofread cover, back cover, and marketing copy
- Printed and circulated text and cover designs for department members
- Maintained project information on Tracker
- Maintained files of titles for Amazon’s “Search Inside the Book” online feature

Career

University of New Hampshire Affirmative Action and Equity Office

Office Assistant

- Maintained department website as well as ReportIt! sexual harassment website
- Created and distributed PR materials

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Simmons College Center for Academic Achievement Writing Center

Writing Assistant

- Served as a writing assistant to Professor Vonda Powell for her Writing for Public Relations and Integrated Marketing Communications course
- Worked with students to improve their writing skills and to successfully complete various assignments for the course

Career

Simmons College

BA, Communications - Writing and Editing; English; Cinema and Media Studies