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Brittney Luedtke

Brittney Luedtke

Senior Marketing Associate

Duff & Phelps

Chicago, IL

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"I want to allow whatever is going to happen, to happen at its own rhythm." ~ Michael Jordan
Career medium 01

Babson Capital Management

Marketing Analyst

-Produced, refined and managed email marketing campaigns, including thought leadership, media and events for institutional and retail LOB
-Led strategy and management on company's owned social media channels
-Measured the performance of marketing campaigns across multiple platforms using key metrics and analytics

Career

Duff & Phelps

Senior Marketing Associate

-Originate, develop and execute creative, strategic marketing programs that directly align to tax services and transfer pricing business goals, and are reflective of current trends and service opportunities
-Launch marketing plans that employ a variety of marketing tactics, including events, mailings, newsletters, direct and digital communications, website, public relations and advertising
-Evaluate marketing requests made by managing directors to determine whether they align with firm/business strategies, and recommend alternative approaches as appropriate
-Deliver marketing results against a managed budget, analyze key performance metrics and measure and report ROI

Career medium 02
Career

Financial Research Associates

Marketing Coordinator

-Developed, executed and managed integrated marketing communications strategies and campaigns for high-level financial conferences and events
-Implemented company-wide email and social media marketing management tactics and processes for content development, campaign management, integrated marketing, reporting and tracking
-Monitored event marketing metrics, analyzed marketing campaigns, made recommendations to Chief Marketing Officer for enhancing effectiveness, and reported on all activity and results

Career medium 01
Career
Career medium 06

Thrivent Financial for Lutherans

Marketing Assistant

-Met with Financial Representatives weekly to develop innovative, actionable marketing strategies to help acquire and retain financial clients more effectively
-Maintained client database and client contact on a regular basis, as well as phone calling prospects, referrals and current clients
-Coordinated the production and distribution of various online and print marketing communications to senior financial executives

Career

University of Iowa Foundation

Telefund Specialist

-Contacted alumni and friends across the country, generating over $1,000 to support The University of Iowa
-Served as a positive public relations ambassador for the University by fielding questions and concerns, and providing feedback to supervisors
-Furthered skills in marketing and communications by expressing campaign needs and goals

Career medium 05
Career
Career medium 03

Iowa Public Interest Research Group

Marketing & PR Intern

-Created and managed efforts to establish brand identity within Facebook and Twitter
-Wrote press releases to be sent out to major University of Iowa media outlets
-Contributed to weekly marketing and PR meetings with team members to initiate efforts on campus

Career

Northwestern Mutual

College Financial Representative

The University of Iowa

Bachelor of Arts, Business and Communication Studies

Barrington High School

High School Diploma