Levo Front + Center
I was selected to be featured as one of Levo's top doers, makers, and thinkers on Front + Center.
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My writing has appeared in Business Communications Quarterly and has received awards from the Minnesota Newspaper Association. I have worked in online communications, print, radio, higher education, distance learning, non-profit, finance, and e-commerce.
Responsible for planning, organizing, writing, designing, recording and editing training content using adult learning theory principles (ADDIE) Development of recorded and interactive e-learning modules, reference material and supporting training pieces using Articulate 13, Articulate Storyline 1 & 2, Camtasia, Brainshark, Adobe Audition, Photoshop and MS Office.
I have represented E&J Gallo Wines at 900+ marketing demonstrations, festivals, trade shows, promotional events, consumer events, and event expos. I have worked to increase brand recognition of 6 national wine brands by helping consumers make informed purchasing decisions
I also upload pictures, information, as well as sales and opinion data into the brand online portal for social media use. I was named the December 2011 Star Performer for having the highest sales in the Midwest.
I write and design training and marketing content, including: presentations, webinars, interactive e-learning modules, scripts, supporting technical documentation, and reference materials/job aids. In May of 2015 I received a Platinum AMMY Award for excellent performance executing and designing training deliverables for a high-profile technology release. I also received a Gold AMMY Award for ensuring that advisers and staff were prepared to use a new tool and decreasing call volumes by 40% below forecast.
Responsible for creating training deliverable templates, handouts, manuals, etc. Building web-based training. Consulting with Subject Matter Experts to create learning experiences and job aids. Recording training courses and quizzes using Articulate Storyline.
Used a custom-designed content management system (CMS) and learning management system (LMS) for course development and implementation. Maintained public and private websites using proprietary content and learning management systems, including daily monitoring, posting, and content development. Authoring, editing, and updating new and existing training materials to aid franchisees. Collaborating with designers to create graphical assets that support content in training materials, newsletters, social media, email campaigns, and other communications projects. Organized, developed, wrote, and designed the first-ever New Franchise Week for new franchise owners to get their small businesses up and running on the right track.
Used a custom-designed content management system (CMS) and learning management system (LMS) for course development and implementation. Maintained public and private websites using proprietary content and learning management systems, including daily monitoring, posting, and content development. Authoring, editing, and updating new and existing training materials to aid franchisees. Collaborating with designers to create graphical assets that support content in training materials, newsletters, social media, email campaigns, and other communications projects.
Doubled blog traffic on HalloweenCostumes.com during my tenure as content marketing strategist/blog manager. Assigned, edited, and published 500+ blog posts and guest articles based on Google Analytics, keyword research, and SEO tactics to a team of 12 freelance writers. Wrote original, brand-compliant on-site web copy and updated product descriptions using a custom CMS. Wrote 800+ marketing e-mails, 900+ social media updates, press releases, and various marketing collateral. In 2012, I served as the project manager for the Ultimate Halloween Costume Design Contest marketing initiative. Pitched article ideas, contests, and collaboration suggestions to news outlets and other potential partners.
I was the project manager on HalloweenCostumes.com's Ultimate Halloween Costume Design Contest. This contest gave up-and-coming fashion designers and students the opportunity to showcase their talents from sketch to finished costume on a limited budget and deadline.
Wrote and submitted grants, requests for funding, as well as researching grant opportunities and RFPs. Wrote and copyedited social media updates, press releases, programs, and other marketing collateral. Wrote, edited, and updated program information for the Mankato Symphony Orchestra website. Secured maximum funding of $10,000 from the National Endowment for the Arts (NEA) Fast Track program. Obtained maximum funding of $6,500 from the Prairie Lakes Regional Arts Council.
Wrote monthly articles on lifestyle, music, entertainment, fashion, beauty, health and fitness.
Conducted interviews with community members and organizations. Wrote monthly news articles and feature stories. Wrote feature articles for Mankato Magazine, published by the Mankato Free Press.
Thesis: HalloweenCostumes.net A Website Redesign Proposal for Improved Usability and Increased Customer Satisfaction in E-Commerce
Published in Business Communications Quarterly, June 2011
Society for Technical Communications Competition Judge, 2010
Instructional design series created around open-source software:
Instructional video for Dropbox:
Managed the content on three departmental websites using Adobe Dreamweaver. Designed and deployed marketing e-mails using Vertical Response. Wrote and edited newsletters for the Certified Financial Planning program and designed using MS Publisher. Crafted flyers, postcards and other marketing collateral using a variety of desktop publishing tools. Created and deployed surveys using Zoomerang and Survey Monkey.
Business Communication Quarterly, v74 n2 p188-191 Jun 2011
Hansen, Brittney; Stith, Danica; Tesdell, Lee S.
In academic culture, plagiarism is considered to be a form of cheating and therefore unethical. Understandably, instructors try to eliminate this kind of unethical behavior from their courses. But what if they designed their assignments and exams in such a way that students would find no reason to cheat? The authors think that it is possible, at least in the case of technical communication courses, and many of these same teaching strategies detailed in this article can apply to other fields of study. The authors describe two types of assignments they have developed which are difficult to plagiarize. Instructors who create these types of assignment may not have to punish plagiarism and instead will be encouraging innovative and original student work.
Instructional design/e-learning video on how to use Dropbox using screencapture.
I completed my emphasis in journalism and served as the Reporter Assistant News Editor. I received a 2009 Minnesota Newspaper Association Award for Arts and Entertainment Reporting and Best Headline. I was selected to attend the 2007 Trojan Evolve Sexual Health Roundtable for collegiate journalists in Denver, Colo. I coordinated the first-ever 48-Hour Film Festival and LUNAFEST at MSU, a benefit short film festival by, for and about women. I was also named a 2008 YP4 (Young People For) Fellow. Selected to attend the 2008 American Collegiate Press (ACP) National College Media Convention in San Francisco, Calif.
First Place Headline Writing, Minnesota Newspaper Association, 2009. Second Place Arts & Entertainment Writing, Minnesota Newspaper Association, 2009. Covered weekly student senate meetings. Covered weekly student senate meetings. Conducted interviews with students, staff, professors and administration. Assisted in publication layout using Adobe InDesign and Adobe Photoshop. Selected to attend the 2008 American Collegiate Press (ACP) National College Media Convention in San Francisco, Calif. (Feb. 28–March 2, 2008). Selected to attend the 2007 Trojan Evolve Sexual Health Roundtable for collegiate journalists in Denver, Colo. (Oct. 18–20, 2007).
Participated in the morning show on HOT 96.7. Covered campus & community events. Conducted interviews with community members and city officials. Attended weekly city council meetings & weekly police briefings. Recorded, selected and edited news stories for on-air updates using Adobe Cool Edit & Adobe Audition.
The Vagina Monologues Publicity Chair (2006) and cast member 2004–2007. Combined resources with IMPACT to organize and publicize LUNAFEST, a short film festival by, for and about women and fundraiser for Breast Cancer and the Committee Against Domestic Abuse (March 2007/2009). Publicized and organized campus and community-wide events such as Love Your Body Day, Eating Disorders Awareness Week and Take Back the Night. Participated in weekly board meetings. The Laramie Project Cast/Publicity Chair (Spring 2006). Woman of Courage and Vision Award recipient (2007, 2008, 2009).
Young People For (YP4) is a strategic long-term leadership development program that identifies, engages and empowers the newest generation of progressive leaders to create lasting change in their communities.
Created and publicized MSU’s first-ever 48-Hour Film Festival (Nov. 2006), now an annual event. Organized and publicized MSU’s first-ever LUNAFEST, a short film festival by, for and about women and fundraiser for Breast Cancer and the Committee Against Domestic Abuse (March 2007/2009). Publicized, coordinated and selected independent, foreign language and documentary films on campus. Publicized, coordinated and organized other major events including major concerts Switchfoot, OK GO! and homecoming. Led weekly committee meetings. Participated in weekly board meetings. Experience with Apple iMovie.
Semester abroad for partial fullfillment of the requirements for a BA, Spanish Language and Literature. Studied Spanish language, literature, history, art, and culture.