Digital Marketing Strategist
Digital Marketing Strategist with 8 years of experience in online marketing Innovative digital marketing strategist specializing in multi-channel online marketing focused on lead generation and ROI initiatives. • Marketing Leader - Formulate, direct and coordinate marketing activities and policies promoting brand and pr...
I am not a product of my circumstances. I am a product of my decisions. - Stephen Covey
Providing information the consumer needs at the time they need it.
Showcasing innovative products that can enhance consumer lifestyles.
Digital Marketing & Business Development Manager
March 2010 — November 2013
* Led all activities related to the content, operation and general administration of multiple websites.
* Developed, managed and trained employees in systems and processes for online content management, marketing and distribution channels.
* Worked closely with technology vendors and partners to maximize site usability, quality and consumer engagement.
* Identified and managed co-marketing programs and partnerships that added value to online communities.
* Assisted in building infrastructures and processes for web contacts.
* Executed online marketing programs for both acquisition and retention efforts focused on ROI.
* Analyzed website and marketing campaign performance communicating useful trends and observations to management.
Digital Media Planner
September 2009 — February 2010
Simultaneously planned and managed multi-channel marketing campaigns including: email, display, social media, online PR, SEO and paid search for ecommerce clients. Developed budget and traffic forecasts for comprehensive online media programs. Set-up web analytics and campaign tracking systems focused on conversion and ROI goals. Analyzed campaign performance, prepared and presented detailed campaign reports to clients. Developed testing plans across media and online distribution channels.
SEM Online Marketing Specialist
March 2008 — September 2009
Online marketing and media planner, specialized focus in search marketing (SEO/SEM) . Aided in the integration of digital and traditional media. Managed clients SEM campaigns including strategy development, planning, implementation and management.
Pyron Technologies, Inc.
Internet Marketing Specialist
January 2006 — August 2007
*Developed and managed SEO and SEM campaigns for clients in various industries.
*Created online marketing service packages offered by company.
The University of Montana - School of Business Administration
Bachelor of Arts (B.A.), Marketing