June 2010 — August 2012
Assist the owner in creating and executing advertising campaigns for traditional and online media. Handle all relationships with account executives and on-air radio talent. Oversee production of videos, radio spots, tv ads, and web banners. Create promotional events with the radio stations, restaurants, and venues to drive brand awareness. Report weekly analysis and feedback about radio spot times and ad sources to measure the effectiveness of radio campaigns. Research, launch, direct and manage all social media campaigns across all social media networks.
Create social media presence and engagement strategy mainly through Facebook and Twitter.
Change the brand of the company from a sub-prime audience to a nearly prime audience through strategically placing buys with
the desired target audience.
Plan and execute weekly events to motivate employees and drive energy in order to produce a fun work environment, which
provides social media content and serves as a tool for recruitment.
Reduce advertising costs significantly by cutting out non-performing sources and negotiating radio contracts to deliver added
Measure the ROI of each advertising source weekly and monthly to determine its value to the company.
Effectively plan and organize promotional events and opportunities with partner radio stations to create unique experiences for consumers and establish a bond between the company and the on-air radio talent.