Digital Marketing Lead
September 2014 — Present
• Develop short & long-term digital marketing strategy
• Create email marketing strategy and best practices
• Manage execution & testing of digital marketing projects. Projects include website integration with Salesforce.com, new website tools, and website re-designs.
• Manage regular maintenance of websites including new content creation, online branding, and agency time coordination
• Coordinate digital aspects of marketing campaigns to launch new products and programs
• Produce regular reports on website and email analytics for marketing and sales departments