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Brianna Theobald

Brianna Theobald

Digital Inventory Analyst

XO Group

New York City, NY

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St. Lawrence University

B.S., Mathematics-Economics

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Education

XO Group

Digital Inventory Analyst

As an inventory analyst, I monitor and track the email and digital ad slots across all three company sites. I also look into seasonal models and forecast impression counts for the upcoming year.

Google

Media Data Analyst, Temporary

Worked alongside the Market Research team digging into client data collected from YouTube, mobile and search. From there, I helped sort through thousands of data points using an in-house R package to compile all useful data and dig deeper into MMM.

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Career