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Brianna Coleman, CHDM

Brianna Coleman, CHDM

Lead Digital Performance Analyst

Choice Hotels International

Phoenix, Arizona Area

Digital Performance Analyst at Choice Hotels International

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Choice Hotels International

Lead Digital Performance Analyst

-Assisted property owners in identifying and implementing reputation management to help increase their digital marketing performance
-Improved SEO position by reviewing hotel content and identifying keyword opportunities and perform local linkage outreach
-Reviewed analytics and help each property improve their digital score by offering key recommendations for digital branding and content improvement
-Worked with content, search marketing, mobile and user experience teams to provide recommendations to franchise management