Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Briana Soto

Briana Soto

Manager, Team Lead- Ignite/Programmatic

Townsquare Media

Greater New York City Area, us

Manager, Team Lead at Townsquare Media

Message
MENU ☰

Townsquare Media

Manager, Team Lead- Ignite/Programmatic

Townsquare Media

Senior Account Manager, Ignite/Programmatic

Key contributor to our expanding Local, Regional and National Digital sales efforts leveraging data, technology and strategic buying platform partners in our extended portfolio
Contribute to the overall monetization of our audience and sites
Participate in marketing and product strategy conversations to provide market-based input on pricing and value
Provide pre-sales and post-sales support to the Sales team
Develop strategic media plans in response to RFPs, specifically related to Audience Extension, and advance audience targeting.
Collaborate with Local Sales to understand campaign objectives, KPIs, budgets, etc
Work with inventory on avails and understands the sell-thru, high-performance and high-volume inventory across our portfolio of sites and buying platform partnerships
Proactively make packaging recommendations to sales and solutions based upon inventory and planning, with emphasis on Audience Targeting tactics and best practices
Interface and coordinate with buying platform partners to execute Audience Extension components
Analyze areas within the sales/planning workflow that can be improved, create process enhancements that eliminate any bottlenecks or barriers to entry
Coordinate with sellers on development of renewal strategies based on client/program insight
Provide trafficking team with all required elements for accurate campaign implementation
Ensure all campaign deliverables are met and all media placements are on pace and deliver in full, optimizing when needed