Director of Digital Strategy
May 2017 — Present
Moving up from a community management role after demonstrating insightful digital marketing capabilities, and reporting to the Chief Executive Officer, I currently oversee all PPC, SEM and programmatic ad spends for the fast growing healthy snack company.
Liaising with a third party media agency, I am directly responsible for orchestrating all digital advertisement opportunities, project managing in-house content, creative and social media teams to produce assets.
My responsibilities also include reporting on all website traffic & engagement activity via Google Analytics, Hubspot, and SEMRush, search engine optimization, and digital couponing tactics.
- Prior to outsourcing, I increased Adwords average account clicks by 128% and decreased average account cost per click by 15% by optimizing targeted search keywords