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Brian Rentas

Brian Rentas

Director of Digital Strategy

ENLIGHTENED

Greater New York City Area, us

Hey y'all, I'm Brian! I'm currently Director of Digital Strategy for Enlightened Snacks, most known for their low-calorie, high-protein ice cream pint product line which experienced a ~1,000% YoY sales growth in the conventional grocery channel in 2017. As a ketogenic dieter, Enlightened's low sugar ice cream has been a game ...

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ENLIGHTENED

Director of Digital Strategy

Moving up from a community management role after demonstrating insightful digital marketing capabilities, and reporting to the Chief Executive Officer, I currently oversee all PPC, SEM and programmatic ad spends for the fast growing healthy snack company.

Liaising with a third party media agency, I am directly responsible for orchestrating all digital advertisement opportunities, project managing in-house content, creative and social media teams to produce assets.

My responsibilities also include reporting on all website traffic & engagement activity via Google Analytics, Hubspot, and SEMRush, search engine optimization, and digital couponing tactics.

- Prior to outsourcing, I increased Adwords average account clicks by 128% and decreased average account cost per click by 15% by optimizing targeted search keywords