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Brian McGowan

Brian McGowan

Social Media Team Lead, Web Moderator

Lincoln Motor Company

Satellite Beach, FL





Percepta (Lincoln Motor Company)

Social Media Team Lead, Web Moderator

Primary Responsibilities
- Develop and lead a team of creative social media specialists.
- Curate a client facing collection of third-party articles, providing relevant content to current and potential clients.
- Monitor partner social spaces (including interaction on the partner website) for emerging trends and opportunities.
- Provide feedback to the partner on current and future social media campaigns.
- Act as a subject matter expert in the ares of social media, written communication, and luxury sales / service.

- Led development of the program standards, best practices, and best processes for the Lincoln Client social media team.
- Adapted quality assurance standards and processes to cultivate a culture of creativity.
- Integrated coaching and feedback into activities to encourage positive change based on group discovery.
- Introduced a collaborative accountability process to communicate and receive feedback on current obstacles, progresses, and successes.
- Expanded the existing social media reporting to increase its value across the organization.

Employee of the Month | April 2013

Previous Position(s)
Lincoln Concierge

Career medium 03
Career medium 01

eBay Enterprise

Operations / Workforce Analyst

Primary Responsibilities
- Oversight of the overnight workforce operations.
- Anatomization and reporting of hourly, daily, and weekly service metrics.
- Coordinating with various levels of management across three call centers to identify and resolve service level conflicts and establish workforce needs in real-time.

Employee of the Month | April 2012

Previous Position(s)
Apparel / Fashion ETeam (Tier 2)
Apparel CSR (Tier 1)


Visual Dynamics (Apple Specialist)

Director of Retail Operations

Primary Responsibilities
- Managing a team of Apple product specialists.
- Guiding sales and marketing activities during a period of explosive growth.
- Providing consultation and technical support to clients on a broad range of Apple centric topics.

Career medium 04

Albuquerque Charter Vocational High School

Diploma, General Studies

Albuquerque Charter Vocational-Technical Center

Certification, Marketing & Business