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Brian G. Peters

Brian G. Peters

Digital Marketing & Social Media Manager

California Polytechnic State University

San Luis Obispo, California Area

Overview: Experienced content, digital, and social media marketing professional with a background in B2B & B2C marketing - Striving to bring top tier leadership, passion, and communication skills to an organization as well as deliver quantifiable results that drive the audience and brand engagement line. And really, I'm much...


California Polytechnic State University

Digital Marketing & Social Media Manager

- Director of Social Media at Cal Poly
- Director of Social Media for the Office of the President
- Oversee various digital marketing initiatives and measurement within University Communications
- Develop marketing programs with the goal of significantly expanding Cal Poly's digital footprint
- Coordinate campus-wide best-practices, community engagement, and consistent messaging
- Implement data analytic solutions to drive decisions that will directly impact revenue
- Develop university best-practices guidelines and vision for the future of Cal Poly social media



Go.Work.Life. is a blog that I began as a way to inspire young professionals on their journey to a prosperous and fulfilling career. Though small and growing, Go.Work.Life. receives more than 250 unique visits per week.

Go.Work.Life. provides young professionals with mental tools and resources to find and follow their career passions. Whether you've just graduated college or are a seasoned veteran looking to change career paths, Go.Work.Life. will help you along your way. "Young" doesn't always mean age and career education should never stop. Always be improving!

"Dear Brother" - a viral video produced by students and fans of Johnny Walker that cost the brand nothing. Will we see a lot more of this in the future?

Students Daniel Titz and Dorian Lebherz filmed a beautiful 90 second ad on spec. In the process, they created a viral hit for very brand they wrote it

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