Co-Founder and Managing Director
June 2008 — Present
Oversee and lead a 10-person global sales team to drive traffic to the company blog and wedding dress listing service, offering designer wedding dresses at up to a 90% discount. Lead the tech development team to build new themes and perform app rebuilds and debugging while collaborating with management team on budgets, company direction, market research, advertising, and sales goals.
♦Facilitated more than 100K dress transactions in less than four years, driving traffic through targeted marketing and blog posts, which offer inspiration for DIY and elegant weddings.
♦Secured major accounts and negotiated complex content partnerships by developing an impressive portfolio of wedding content, ideas, and inspiration.
♦Doubled average sales and increased personnel retention by 45% by creating a custom cloud-based and multilayered recruiting system, based on the Lou Adler model.
♦Improved project time and reduced project budgets by over 90% within 18-month period by redesigning sub-optimal code development and optimizing project management systems.
♦Increased the average major account sale price by 65% by updating ad proposals and product composition to include social media advertising.
♦Reduced overhead by 80% and increased productivity by 35%, while maintaining high cyber-security by designing and implementing a cloud-based virtual sales position.
♦Boosted renewal rates by 35% by refocusing and redesigning major ad services to highlight company strengths.
♦Negotiated a major account and complex content partnership with an adult beverage company, focusing on new imagery, styled shoots, and image rights licensing, resulting in a 5% increase in revenue.
♦Enhance performance and sales by conducting ongoing sale team training, goal-setting, coaching, and mentoring while performing market research and competitor analysis to improve ad products.