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Brett Newman

Brett Newman

Co-Founder and Managing Director

Once Wed

Greater Atlanta Area

I am an accomplished Advertising Executive with over 15 years of experience in market research, business analysis, and account management for industry leaders. As a strategic planner and skilled relationship builder, I develop creative marketing campaigns with high ROI while identifying and resolving potential issues in order...

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Once Wed

Co-Founder and Managing Director

​Oversee and lead a 10-person global sales team to drive traffic to the company blog and wedding dress listing service, offering designer wedding dresses at up to a 90% discount. Lead the tech development team to build new themes and perform app rebuilds and debugging while collaborating with management team on budgets, company direction, market research, advertising, and sales goals.

Key Accomplishments:
♦Facilitated more than 100K dress transactions in less than four years, driving traffic through targeted marketing and blog posts, which offer inspiration for DIY and elegant weddings.
♦Secured major accounts and negotiated complex content partnerships by developing an impressive portfolio of wedding content, ideas, and inspiration.
♦Doubled average sales and increased personnel retention by 45% by creating a custom cloud-based and multi­layered recruiting system, based on the Lou Adler model.
♦Improved project time and reduced project budgets by over 90% within 18-month period by redesigning sub­-optimal code development and optimizing project management systems.
♦Increased the average major account sale price by 65% by updating ad proposals and product composition to include social media advertising.
♦Reduced overhead by 80% and increased productivity by 35%, while maintaining high cyber-security by designing and implementing a cloud-based virtual sales position.
♦Boosted renewal rates by 35% by refocusing and redesigning major ad services to highlight company strengths.
♦Negotiated a major account and complex content partnership with an adult beverage company, focusing on new imagery, styled shoots, and image rights licensing, resulting in a 5% increase in revenue.
♦Enhance performance and sales by conducting ongoing sale team training, goal-setting, coaching, and mentoring while performing market research and competitor analysis to improve ad products.

https://lnkd.in/e9J_V4Z

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