Teach Away Inc.
May 2017 — Present
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I am driven by my entrepreneurial spirit. I bring positive energy to the workplace. I thrive in team settings. I believe a brand goes beyond a logo and a tagline. I am a people person.
SEO - Focus on increasing Skooli site rankings with a goal of ranking on the top page for major keywords and landing pages
Social Media - Manage the strategy and implementation of an integrated social presence across major platforms
Branding and Collateral - Oversee the creation of all collateral; provide copy and work with designers to bring ideas to life; ensure consistency across all assets
Content/PR - Build and implement a content and outreach strategy for thought leadership, cross promotion, PR, and blogging activities across the Skooli site as well as external sites
Website Copy/Content - Write copy for all Skooli pages, process emails, and website prompts
Email Marketing - Collaborate with Customer Success Manager to write copy/create flow for marketing automation emails to users with a focus on driving engagement and initiating/facilitating website sign-ups; create engaging outbound campaigns targeted at school leaders and counsellors
Event and Conference - Develop event strategy and manage registrations for key conferences;
responsible for the creation of Skooli's presence at conference and attendance of booth
Partner Marketing - Identify key partnership opportunities and implement partner strategy to drive more traffic and user sign-ups