Stitch Labs, Inc.
Content and Communications Manager
July 2013 — Present
Stitch is an online inventory control solution that simplifies multichannel retail business. It automatically syncs inventory, orders, and sales across channels, providing retailers with operational efficiencies and a holistic understanding of their businesses. With Stitch, retailers are able to save time, make better decisions, and grow.
I'm responsible for all brand communications and content efforts that are focused on positioning Stitch Labs as the #1 thought leader and product in inventory management and multichannel selling. I lead the team in aligning our messaging and marketing efforts with our brand and values.
+ Oversee all marketing communications including PR, social media, email marketing, etc.
+ Build awareness, engagement and acquisition strategies
+ Write/edit content including blog posts, press releases, video scripts, website content, and more.
+ Write thought leadership and industry pieces that have been published in Entrepreneur, Inc.com, WIRED, Huffington Post, Retail Online Integration and more.