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Breena Fain

Breena Fain

Content and Communications Manager

Stitch Labs, Inc.

San Francisco, CA

Content and Communications Manager

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Stitch Labs, Inc.

Content and Communications Manager

Stitch is an online inventory control solution that simplifies multichannel retail business. It automatically syncs inventory, orders, and sales across channels, providing retailers with operational efficiencies and a holistic understanding of their businesses. With Stitch, retailers are able to save time, make better decisions, and grow.

I'm responsible for all brand communications and content efforts that are focused on positioning Stitch Labs as the #1 thought leader and product in inventory management and multichannel selling. I lead the team in aligning our messaging and marketing efforts with our brand and values.

+ Oversee all marketing communications including PR, social media, email marketing, etc.
+ Build awareness, engagement and acquisition strategies
+ Write/edit content including blog posts, press releases, video scripts, website content, and more.
+ Write thought leadership and industry pieces that have been published in Entrepreneur, Inc.com, WIRED, Huffington Post, Retail Online Integration and more.

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Seriously Valued, LLC

Founder

Seriously Valued inspires individuals and organizations to commit to intentional growth and conscious leadership. Whether through personal development or business marketing strategies, Seriously Valued aims to expose the true focus of what we all need to sustain continuous growth and happiness - authenticity, purpose and human connectedness.

SV assists clients with content and communication strategies as well as personal/professional development growth.

Career

Formstack

Marketing Manager

+ Managed all inbound marketing strategies
+ Served as Editor-in-Chief for all content (web copy, blog posts, email marketing, video scripts, etc.)
+ Led new product research, feedback and development process
+ Spearheaded all public relations efforts and event planning
+ Created new branding and content documents for new features and products
+ Develop marketing strategies that positioned Formstack as the leader in the cloud industry
+ Created all new content for newly branded website (resulting in 20% increase in conversions within 4 months.)
+ Served as communications liaison for executive team
+ Contributing author to PRDaily, SpinSucks and other content marketing and public relations websites and blogs
+ Developed "Build Indy" campaign that drove hyper-localized dialogue among existing and potential customers (small business and nonprofit) around cloud computing education, resulting in 70% attendance at Formstack-hosted conference and 90% attendance at community evening event.
+ Invented and executed "Closer to the Cloud" campaign that served as additional lead acquisition opportunity while engaging small business community through online content and events.
+ Led customer video series project, used to position Formstack as a reliable, trustworthy form building company

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Formstack

Public Relations and Content Specialist

Created in 2006, Formstack is an online form builder that has become a leader in creating, managing, and hosting online forms. Formstack provides businesses of all types and sizes an easy-to-use form building tool to easily collect and manage data. Users can embed forms directly into their website for quick lead capture. This type of versatility enables organizationsto simplify its marketing cycle while expanding its resources.

+ Led public relations efforts, securing coverage in media such as Inc.com, Forbes, PRDaily, and Mashable.
+ Manage social media efforts.
+ Write/Edit content for website and marketing copy
+ Develop all new product and feature release news content

Career

MediaSauce

Social Media Specialist and Project Manager

+ Served as client-facing PM, in addition to managing internal team on varied accounts
+ Coordinated the schedule and budget of each account, in lieu of traffic manager
+ Developed social media marketing campaigns and contributed to website maintenance
+ Wrote content for client websites, scripts, news releases and other copywriting needs

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Indianapolis Convention and Visitors Association

Marketing and Communications Coordinator

+ Managed digital media strategies, social media initiatives and blog team
+ Coordinated with regional media outlets for promotional placements
+ Created and executed SEO strategy plan for new site
+ Wrote and edited e-newsletter copy, board reports and other communication items
+ Leveraged community relationships to promote the importance of Indianapolis tourism

Career

WTTS-FM

Promotions/Event Planning Intern

+ Created proposals for upcoming events sponsored by WTTS
+ Coordinated promotional events and activities
+ Executed daily tasks as needed by the promotional team

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Publicis

Public Relations Intern

+ Arranged media lists, media kits, fact sheets and several other resource tools
+ Wrote and edited news releases on behalf of the PR team
+ Implemented new assignment agenda for future interns

Career

Monroe County Library

Student Tutor

+ Aided students from grades K-6 during homework sessions
+ Encouraged the excitement of reading and general comprehension
+ Created effective learning tools (i.e. board games, flash cards, daily journals)

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Indiana University Bloomington

Bachelor of Arts in Journalism, Public Relations, Organizational Communication