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Breeanna Whitehead

Breeanna Whitehead

Principal

bZilla Marketing

Charlotte, NC

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“Around here, however, we don't look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we're curious...and curiosity keeps leading us down new paths.” - Walt Disney

Adept Ecommerce

Marketing Director | Talent Acquisition

Managing marketing strategies and business growth plans internally and for external clients using SEO, Social Media Marketing and lead generation tactics.
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Responsible for developing, growing, managing, hiring national sales team

Career medium 04
Career

Stoned Hippo

Vice President of Branding

Red Ventures

Marketing Coordinator

Managed discretionary spend budget for sales centers in San Antonio, Miami and Charlotte including
running and tracking sales contests ROI, subsequently saving 25% of initial budget while producing
Ran A/B and multivariate split tests in order to effectively implement change that would positively impact
business
Responsible for organizing and presenting marketing information to executive staff for press releases and
in-house promotions.
Monitored competitors, designed trainings and sales strategy on corresponding data
Analyzed competitive and promotional product opportunities; provided analysis of competition’s product
mix and market penetration; strategic analysis for new product/promotion potential.
Assisted call center operations in initiatives including staffing, feedback sessions, call management, metric
tracking
Initiated sales style project to promote proper use of soft selling avoidance impacting sales conversion,
customer activation rates, and overall EBIT
Approved ad copy provided from content, creative and search engine optimization team for Online, Print
and other marketing materials

Career medium 04
Career

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