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Brandy Mills

Brandy Mills

Director - Business Development | Sports Marketing

Charlotte Motor Speedway

Sports Marketing Professional

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Charlotte Motor Speedway

Director - Business Development | Sports Marketing

Assist local businesses in utilizing Charlotte Motor Speedway's assets to achieve their marketing and customer service goals.

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The Extreme Ice Center

Marketing | Public Relations Director

Established symbiotic relationships to ensure affordable, successful marketing with organizations like:
- Trans-Siberian Orchestra
- Feld Entertainment (Disney Live, Disney on Ice, Ringling Bros.)
- Edge Health (Kaleidoscope on Ice)
- Charlotte Motor Speedway
- Charlotte Hounds (MLL)
- Charlotte Checkers (AHL affiliate of the Carolina Hurricanes)
- Charlotte Bobcats (NBA)
- Union County Public Schools

Generated a $100,000 contribution to two Charlotte based children's charities with Microsoft and Novant Health through five youth hockey tournaments

Created all marketing and advertising strategies with targets towards moms and families that generated profits ($2.5M) for the first time in facility history

Planned, promoted, executed, and managed marketing for Coca Cola Family Ice Rink at Speedway Christmas (the largest outdoor ice facility in Charlotte's history)

Managed and grew social media in target demographics (females 25-34) with unique, engaging content

Organized and promoted the largest Try Hockey for Free Days in facility history with a 78% retention rate to new programs (largest in the Southeast, $14,000 in revenue)

Assisted US Paralympic Sled Team with camps, tournaments, and Four Nations series including hospitality, planning, and scheduling

Grew entry level skating school registrations to 1,100 within one year (the only facility in the Southeast)

Designed all print, digital, and website graphics

Managed intern staff and assisted four departments (Learn to Skate, Youth Hockey, Figure Skating, Sales) with establishing and achieving goals that aligned with marketing strategy

Represented facility in all media and civic engagements

Career

GreenModeling, LLC

Social Media / Marketing Intern

Managed online database of 10,000+ businesses
Created all social media, marketing, & search engine optimization plans
Solicited sponsorships & relationships with leading green organizations
Managed social media, blog, & email marketing efforts
Wrote press releases, blogs, & external communications
Researched daily for new green endeavors, tax incentives, & relevant business opportunities

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Career
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Expediciones Tropicales

Marketing / Website Development Intern

Revised all printed, online, & marketing material
Researched for marketing material of new hotel location
Created social media plans & marketing plans for new hotel location
Worked as site translator for staff
Reviewed & drafted new visitor packet to increase economic impact to local businesses

Career

Partners Real Estate, LLC

Administrative Assistant

Prepared invoices for rentals
Answered and directed phone calls
Created database of renter information

Wingate University

BS, Sport Management