Senior Marketing Manager
January 2016 — Present
Campaign & connected strategic execution lead for the student & startup audiences. Enabling customer success while defining & delivering programmatic, integrated go to market experiences that drive engagement/adoption of our offers & services.
- Responsible for defining the overarching story and associated customer journey (in partnership with audience lead) to best execute on desired outcomes & narrative for the audience (tactics, channels, & connected experiences).
- Creating & delivering the content strategy, mix & associated execution (ex: infographics, teaser videos, eBooks, whitepapers, etc.).
- Overall “quarterback” ensuring timely and effective execution against overarching connected plans & campaigns in partnership with all stakeholders, driving optimizations as needed, report-outs & postmortems.
- Nominated by leadership & presently serving as acting GTM team group manager.
- Ensuring integration across other subsidiaries and/or business groups to drive execution as appropriate.