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Brad Spikes

Brad Spikes

Senior Marketing Manager

Microsoft

Greater Seattle Area, us

Experience spanning 14+ years in mobile, telecommunications, marketing & management (+MBA). Throughout my professional career I have focused on developing a well-seasoned skill set in multiple areas of the marketing discipline (digital, social, influence, sports & entertainment, integrated, partner, lifestyle, demand gen, & d...

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Microsoft

Senior Marketing Manager

Campaign & connected strategic execution lead for the student & startup audiences. Enabling customer success while defining & delivering programmatic, integrated go to market experiences that drive engagement/adoption of our offers & services.

- Responsible for defining the overarching story and associated customer journey (in partnership with audience lead) to best execute on desired outcomes & narrative for the audience (tactics, channels, & connected experiences).

- Creating & delivering the content strategy, mix & associated execution (ex: infographics, teaser videos, eBooks, whitepapers, etc.).

- Overall “quarterback” ensuring timely and effective execution against overarching connected plans & campaigns in partnership with all stakeholders, driving optimizations as needed, report-outs & postmortems.

- Nominated by leadership & presently serving as acting GTM team group manager.

- Ensuring integration across other subsidiaries and/or business groups to drive execution as appropriate.

Excellent read on identifying, hiring & fostering top talent. I have always believed you cannot underestimate the importance of aptitude & attitude in this process.

In the early 1990s, I was a full-time recruiter and had personally experienced the management technique known then as “throw people in over their heads and see if they sink or swim.” The idea was that the best would rise to the top, rapidly learn new...

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