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Bliss Pierce

Bliss Pierce

Global Consumer Insights

General Mills

Minneapolis, MN

I am part of the Global Consumer Insights function at General Mills. In my current role, I am able to leverage my experience in shopper marketing to provide a deeper connection between shopper need states and business opportunities.




"The depth of our oneness is determined by the effectiveness of our diversity." ~ Unknown

With a passion for sustainability -- specifically social responsibility for women around the world -- I enjoy consulting in strategic marketing roles with companies seeking to develop a sustainable, long-term growth strategy.

In the future, I aspire to work more directly within corporate strategy to help firms establish sustainable business systems that ensure profits well into the future.

General Mills

Global Consumer Insights Associate


Account Executive

University of North Carolina

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The Ohio State University - The Max M. Fisher College of Business

Master of Business Administration (M.B.A.), Marketing and International Business

University of North Carolina at Chapel Hill

BA, Communications Studies: Visual Communications