Enterprise Marketing Specialist
August 2012 — April 2014
• I handed off the reigns at Eos with sound process and automation in place so that I could join the lynda.com team (recently acquired by LinkedIn) where I developed syndicated content for demand generation and lead nurturing efforts using Marketo and Salesforce.com for e-mail campaigns, newsletters, tradeshows, webinars, product presentations, and web content. I supported global sales teams with multiple marketing projects, testing strategies and analyzed metrics and ROI for all efforts. My supported sales teams in higher education and K-12 met revenue goals every quarter.
Simultaneously, I also began the MBA program at Pepperdine University and eventually received an offer for a Fellowship from the American Association of University Women, who required me to only work 20 hours a week while finishing school and maintaining Fellowship duties like volunteer work and public speaking for the organization.